STUDENT - Fall 2026, Social Media & Marketing Coordinator

Ithaca College•Town of Ithaca, NY

3h•$16

About The Position

The Center for Career Exploration & Development’s (CCED’s) Social Media & Marketing Coordinator plays a central role in strengthening CCED’s campus presence and student engagement. This student employee develops and manages marketing content that promotes career readiness programs, employer events, workshops, signature initiatives, and digital resources. While this role collaborates with the Career Corner Podcast team (including the podcast’s Marketing Strategist), it is distinct from the podcast production team and focuses more broadly on promoting CCED services and increasing student awareness and participation. This paid position provides an opportunity to build a professional marketing portfolio, develop strategic communication skills, and gain hands-on experience in digital engagement within a higher education setting.

Requirements

Experience creating social media content and marketing materials
Strong writing, editing, and proofreading skills
Attention to visual branding and detail
Familiarity with Instagram, LinkedIn, and other relevant social media platforms
Ability to interpret engagement data and make strategic recommendations
Interest in marketing, communications, digital media, or related fields
Strong time management and ability to work independently
Be entering their sophomore year or above by the fall semester
Be in good academic standing

Nice To Haves

Experience with Canva, Adobe Creative Suite, or other digital design software
Experience managing or contributing to an organizational social media account
Interest in career development and student engagement

Responsibilities

Create and manage engaging content for CCED social media platforms (e.g. LinkedIn and Instagram)
Develop graphics, short-form videos, reels, and promotional materials using tools such as Canva, Adobe Creative Suite, or similar platforms
Draft and schedule posts to promote events, highlight employers, resources, and student success stories
Maintain a consistent brand voice and visual identity across platforms
Collaborate with professional staff to create marketing plans for major initiatives (e.g., Job & Internship Fairs, Career Opportunities Week, and workshops)
Track social media engagement and performance metrics
Analyze trends and recommend strategies to increase student engagement and attendance at events
Research best practices in higher education marketing and student digital engagement
Coordinate with the Career Corner Podcast Marketing Strategist to ensure aligned promotion efforts
Attend occasional staff meetings to gather content and understand upcoming priorities
Support development of print materials, digital signage and other communications as needed
Commit approximately 5-8 hours per week (flexible depending on campaign cycles)
Meet deadlines consistently and communicate proactively about projects
Represent the Center for Career Exploration & Development in a professional and inclusive manner
Contribute to cultivating a respectful, welcoming, and student-centered campus environment