Social Media Manager

Hearst Communications • New York, NY

298d • $65,000 - $70,000 • Remote

About The Position

King Features is a premier producer and distributor of the world's most iconic intellectual properties and a leader in classic character licensing and franchise development. With one of the longest-running consumer products programs in the industry, King Features' portfolio includes world renowned pop culture brands such as Popeye, Betty Boop, Cuphead, Flash Gordon, The Phantom, Hägar the Horrible, Moomin, Prince Valiant and Mandrake the Magician. King Features will produce The Cuphead Show! with Netflix Animation, set to debut in 2020. As content syndication specialists, the company distributes beloved comics such as Blondie, Beetle Bailey, Mutts and dozens of others as well as columns, editorial cartoons and puzzles across multiple platforms and content providers around the globe. Social Media Manager: We are seeking a dynamic, creative, data-driven, and highly organized Social Media Manager to lead organic content creation and paid social strategy for our iconic character IPs, including Popeye, Olive Oyl, Flash Gordon, The Phantom, among others. The ideal candidate will have a passion for storytelling, a deep understanding of online trends, and experience managing branded social media accounts. This role will be key in growing our online presence and increasing engagement with our global fanbase.

Requirements

• 3 years of proven experience in social media marketing and content creation for brands, ideally with character IPs or entertainment properties.
• Bachelor's degree in Marketing, Communications, or a related field.
• Hands-on expertise with social platforms including Facebook, Instagram, LinkedIn, Twitter(X), TikTok, YouTube, and Pinterest.
• Experience successfully managing creative agencies and contributors.
• Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Final Cut Pro).
• Basic knowledge of photography or videography to enhance content creation.
• Interest in AI and an understanding of how it is changing the content creation landscape on social.
• Familiarity with paid social media, with a proficiency in Facebook Ads Manager.
• Knowledge of social analytics suites with strong analytical skills and competency in speaking to metrics across multiple reporting systems.
• Strong understanding of brand marketing and ability to develop content that aligns with brand voice and guidelines.
• Passion for pop culture, comics, and iconic characters like Popeye, Olive Oyl, Flash Gordon, The Phantom, and others as needed.
• Exceptional written and verbal communication skills.
• A proactive self-starter with curiosity about social media trends and platforms.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and meet deadlines.
• Creativity and enthusiasm for testing new ideas and formats.
• Ability to receive constructive criticism and learn from feedback.
• A team player able to work across multiple teams and brands in a fast-paced digital environment.

Nice To Haves

• Experience in influencer marketing or collaborations with social media influencers.

Responsibilities

• Strategize and develop engaging, creative content (images, videos, copy) for our character IPs across social media platforms in alignment with each brand's goals and tone.
• Manage the day-to-day operations of our social media accounts, from planning and executing social media content calendars to daily platform monitoring.
• Collaborate with the marketing team to develop and execute strategies that grow our social media following and drive engagement, testing new content formats to discover innovative ways to connect with our audiences.
• Conduct annual social media audits and present tailored strategy recommendations to the Senior Brand Marketing Manager and Senior Vice President of Licensing.
• Engage with followers, respond to comments, and prioritize shareable content to cultivate a loyal, dedicated community around our characters.
• Spearhead efforts to incorporate approved AI tools in the social process, from content development to performance analysis.
• Track, analyze, and report on key performance metrics, providing actionable insights and making data-driven decisions to optimize strategies.
• Conceptualize and execute innovative social media campaigns, boosting strategies, and content tactics to drive awareness, engagement, and growth.
• Regularly identify strategic bartered social collab opportunities to increase visibility and spark noise on the platforms.
• Stay up-to-date with social media trends, platform updates, and emerging technologies to ensure our content remains fresh and relevant.
• Build deep knowledge of the competitive character brand and licensing industry landscapes to inform content strategies.
• Work closely with other teams (e.g., licensing, PR, product development) to align social media partner collaboration efforts with broader business goals.
• Manage creative agencies, influencer partnerships, and other external contributors as needed.
• Provide social media expertise to support sales and internal presentations.
• Spearhead other creative, strategic tasks to support the larger Brand Marketing and Licensing teams as needed.

Benefits

• Base salary range of $65k-70k, dependent on factors such as transferable skills, work experience, business needs, and market demands.

What This Job Offers

• Job Type: Full-time
• Industry: Publishing Industries
• Education Level: Bachelor's degree