Social Media Manager

Great Healthworks • Fort Lauderdale, FL

115d

About The Position

The Social Media Manager will oversee the platform management and community engagement efforts for the Great Healthworks Portfolio of products with a focus on the XL Brands line. The Social Media Manager will contribute to the ideation and execute on creating engaging organic social content. The Social Media Manager will work collaboratively with the creative teams as well as Brand Managers to ensure that our content aligns with the overarching brand(s) vision and goals. Their focus will be to start organic conversations, create engaging social content, and nurture community culture through our company and sports team partnerships events. They will be pivotal in building audience communities by engaging beyond owned channels to grow reach.

Requirements

• Bachelor's degree in communications, marketing, digital communications, or related field required.
• 3-5 years of experience in managing social media platforms and content for Instagram, Facebook, X, TikTok, etc.
• Strong understanding of brand voice and tone, specifically with the X platform.
• Demonstrated success in digital or social media strategy, translating brand marketing messages into engaging content.
• Experience collaborating closely with Brand Management and Digital teams to optimize content for brand awareness and engagement.
• Experience with planning, management, execution, and performance reporting on social platforms.
• Ability to work in a collaborative environment as well as working independently on projects.
• Excellent verbal and written communication skills.

Responsibilities

• Manage the day-to-day scheduling, messaging, and monitoring for assigned brands and social channels.
• Collaborate closely with brand management, graphics, producers, and influencer managers to craft compelling organic social content for social platforms such as X, Instagram, Facebook, and TikTok.
• Capture and create social media content and perform basic social editing.
• Craft compelling copy that aligns with the brand persona and encourages engagement.
• Create and manage social content calendars to support the department's overarching Marketing and assigned Brands Calendar.
• Ensure that content aligns with the brand's tone, voice, and visual guidelines across all platforms.
• Use social listening tools to insert the brand into relevant trending conversations in the industry.
• Produce monthly social reporting around social content performance and brand sentiment.

Benefits

• Medical (Choice Plus or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision, and Ancillary options.
• Health and wellness are a top priority committed to self-care.
• 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals).
• 2 Company-Wide Breaks, Summer & Winter.
• Generous Paid Time Off and Paid Holidays.
• Volunteer Time.
• Employer Paid Life Insurance, Short-Term Disability, Long-Term Disability.
• Health Savings Account (company contributes $65 monthly).
• Employee Assistance Program.
• Business casual atmosphere; jeans and sneakers are okay.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree