Social Media Manager

Robert Half • Grand Rapids, MI

449d

About The Position

Robert Half is seeking a dynamic and experienced Social Media Manager for our client in Grand Rapids. The role involves developing and executing social media strategies to enhance brand awareness, engagement, and customer loyalty.

Requirements

• Proven experience as a Social Media Manager, preferably in a marketing or digital agency setting.
• Strong understanding of social media platforms, trends, and analytics.
• Proficiency in social media management tools and advertising platforms.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate engaging content.
• Strong organizational and time management abilities.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with the client's marketing goals.
• Create and curate compelling content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Manage social media accounts, monitor comments, and respond to inquiries in a timely and detail-oriented manner.
• Utilize social media analytics to track performance, measure ROI, and identify opportunities for improvement.
• Stay updated with social media trends, best practices, and emerging platforms.
• Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.
• Plan and execute paid social media advertising campaigns to reach target audiences effectively.
• Engage with followers and influencers to build and nurture a strong online community.
• Monitor and analyze competitors' social media activities to identify potential strategies and opportunities.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree