Social Media Manager | Lonely Planet

Red Ventures

4h • $70,000 - $90,000 • Hybrid

About The Position

Lonely Planet is a trusted, iconic travel brand with over 50 years of experience in helping travelers explore the world. Known for our extensive guidebooks, we are now evolving our digital offerings to create innovative, user-friendly travel digital experiences that bring the expertise of our guides into the modern age. Our goal is to revolutionize how people discover, plan, and experience their travel adventures.
The Social Media Manager brings sharp copywriting and content creation skills and an enthusiasm for travel to this dynamic role, which owns the day-to-day posting, copywriting and community engagement across Lonely Planet’s social media channels. A thorough understanding of social-first copy and video is a must, along with an awareness of brand voice and tone across both editorial and sponsored content. This is an exciting opportunity for travel enthusiasts to make a big impact on an industry leader by creating meaningful content while cultivating impactful connections among our longtime readers — and by welcoming new audiences to Lonely Planet.

Requirements

• 3+ years of social media experience for a brand or publication
• Content creation experience, with a portfolio showcasing past work including social copy and video
• Experience scaling editorial content to social channels and video with an eye for increasing engagement
• Familiarity with moderating large digital communities
• Experience with project management software and content creation tools (Asana, Sprout, Canva and CapCut preferred)
• Thrives working in a collaborative, autonomous and agile environment
• Passion for building online communities and talking about travel

Responsibilities

• Manage daily content creation, copywriting, posting and community engagement across Lonely Planet’s social media channels
• Respond to community questions and feedback in a timely manner, ensuring that brand tone, voice and personality are consistent and elevated
• Identify relevant social and travel industry trends for timely engagement opportunities across social
• Work cross functionally with editorial and sponsored content teams to repackage and concept social-first content for our audience
• Work with social team to ideate, develop and maintain always-on engagement strategies that deliver against channel-specific KPIs and ladder up to overall brand strategy
• Identify new and emerging platforms that offer Lonely Planet the chance to reach travelers in fresh and exciting way

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed