Social Media Manager

American College of Obstetricians and Gynecologists-posted about 13 hours ago
$75,000 - $85,000/Yr
Full-time • Manager
Hybrid • Washington, DC
251-500 employees
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The Social Media Manager leads the development, execution, and optimization of ACOG’s enterprise-wide social media strategy to advance organizational goals, elevate brand visibility, and strengthen engagement across key audiences. This role oversees day-to-day content creation, channel management and campaign execution while guiding internal partners and ACOG volunteer leaders to ensure alignment with ACOG’s brand, messaging, and strategic priorities. Note: This position is considered Hybrid and will need to commute to ACOG's office located in Washington, D.C.

  • Oversees the creation, curation, and publishing of high-quality, relevant content across all ACOG social media channels.
  • Manages the organization-wide social media editorial and content calendar, ensuring coordination across programs, departments, and campaigns.
  • Partners with the creative team to concept and produce original multimedia assets, including graphics, videos, illustrations, animations, and infographics.
  • In partnership with Director of Marketing, leads the development, evolution and implementation of ACOG’s multi-channel social media strategy.
  • Translates high-level marketing priorities into actionable social media plans, integrated campaigns, and measurable KPIs.
  • Provides daily monitoring of ACOG social media channels and the overall social media landscape, provides updates as needed to the internal social media workgroup.
  • Leads ongoing performance measurement, reporting, and insight generation across channels; uses data to inform strategic decisions and share organizational learnings.
  • Conducts regular competitive and industry analysis to benchmark performance and identify opportunities for innovation or improvement.
  • Develops and maintains social media policies, governance standards, and best practices for staff, volunteer members, and leadership.
  • Trains designated staff, partners, and volunteer members on social media tools, platform use, messaging guidelines, and digital engagement strategies.
  • Serves as the primary advisor for cross-functional teams seeking to leverage social media as part of broader marketing or communications initiatives.
  • Manages vendor and platform relationships as needed.
  • Serves as primary administrator for organization social media accounts, proactively maintains and manages account access.
  • Performs additional duties as assigned to support organizational priorities.
  • Bachelor’s degree in marketing, communications, journalism, or a related field required.
  • 3-5 years of progressively responsible social media experience, including hands-on channel management, content creation, and campaign execution.
  • Strong copywriting, content development, and storytelling skills tailored for diverse social platforms.
  • Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable recommendations.
  • Excellent project and time management skills with the ability to oversee multiple concurrent priorities and deadlines.
  • High degree of initiative, autonomy, and accountability, with a strong drive to achieve measurable results.
  • Deep knowledge of digital marketing trends, best practices, algorithms, and platform innovations.
  • Experience in a nonprofit, health care, or membership association environment strongly preferred.
  • Demonstrated understanding of women’s health care topics, physician audiences, and public health communications.
  • Proven experience with enterprise social media management tools (e.g., Sprout Social, Hootsuite, Buffer).
  • Paid Parental Leave
  • Breastfeeding Friendly Workplace
  • Flexible work schedule
  • Commuting Allowance
  • Generous Paid Time Off
  • Holiday Pay
  • Life Insurance
  • Community Volunteering Opportunities
  • Generous 401(k) Company Contributions
  • Medical, Dental, and Vision Insurance
  • Learning Opportunities and Tuition Reimbursement
  • Company-Sponsored Team Outings
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