Social Media Manager, Gemini Marketing
About The Position
Social Marketers establish the foundation for integrating social into all Google user touch points -- from advertising campaigns to event marketing to customer service -- in a clear and consistent way. We collaborate cross-functionally with product marketing leads to help align earned awareness marketing with the product and business roadmap. You will use data-driven analysis and insights to improve campaign effectiveness and value to the business, as well as exemplary online advertising solutions across Google’s key marketing initiatives. Our team is building a center of excellence to shape Gemini's strategy and presence on social. This role has a ton of opportunity to stand up programs, experiment with bold ideas, and re-write how we do social at Google. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Requirements
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in social media/channel management, community management, or a related field for brands/products.
- Experience managing cross-functional or cross-team projects.
- Experience managing social media campaigns encompassing organic, paid, and influencer content for enterprise, consumer packaged goods, or publisher clients.
- Experience with copywriting, communications, or writing.
Nice To Haves
- Experience driving earned conversation on Social Media and in Public Relations .
- Experience with social media content publishing, calendaring, and reporting tools like Sprinklr, Airtable, YouTube Studio, other native channel platform tools, etc.
- Understanding of product positioning and marketing.
- Able to work in a dynamic, fast paced, deadline driven work environment.
- Excellent investigative, quantitative reasoning, creativity, and strategic skills.
Responsibilities
- Develop and manage editorial content and calendars for all Gemini social activity across YouTube, TikTok, and Instagram throughout the year by collaborating with internal stakeholders to make sure we capture all relevant topics.
- Be responsible for briefing agencies and our internal creative teams on upcoming topics and priorities for all Gemini and delivering creative feedback based on brand guidelines, creative strategy, and any input from partners or internal stakeholders.
- Manage all approvals for social assets and toolkits, working with cross functional partners and reviewers.
- Publish daily content to your channel and monitor performance with cross-functional teams.
- Monitor and manage all outgoing social posts with our creative teams to build a calendar of posts and report on overall performance of evergreen social activity.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
