Social Media Manager

Ropes & Gray • New York, NY

2d • Hybrid

About The Position

Reporting to the Director of Integrated Marketing, the Social Media Manager (the “manager”) will be responsible for developing and implementing the firm’s social media strategy to increase online presence and improve marketing and business development efforts. The manager will work closely with the marketing and business development department and firm lawyers to align digital content with the firm's expertise, values, and strategic goals.

Requirements

• Ability to distill and communicate key messages rapidly and succinctly.
• Aptitude for crafting engaging content.
• Ability to maintain strict confidentiality of the firm's internal affairs and client matters.
• Interacts comfortably with all members of the firm.
• Bachelor’s degree in marketing, communications, or a related field.
• Minimum of eight (8) years of progressive marketing experience.
• Proven work experience, minimum three (3) to five (5) years of experience in social media.
• Strong people and project management skills.
• Excellent copywriting, editing, and communication skills.
• Strong understanding of social media KPIs, web traffic metrics, and SEO.
• Experience with social media management tools and analytics platforms.
• Ability to work collaboratively in a fast-paced, professional service environment.

Nice To Haves

• Familiarity with web design is a plus.
• Knowledge of the legal industry and its regulations regarding marketing is a plus.

Responsibilities

• Develop and manage a cohesive social media strategy that aligns with the firm’s marketing goals and the needs of our lawyers.
• Create and curate engaging content for various social media platforms, including LinkedIn, Twitter, Instagram and Threads, to highlight the firm's expertise and thought leadership.
• Monitor social media trends and leverage them to increase brand awareness and engagement.
• Collaborate with the marketing and business development team and attorneys to create bold, innovative social media campaigns that position our lawyers as trusted advisors.
• Measure the success of social media activities using analytical tools and provide reports on ROI and performance metrics to guide future strategies.
• Ensure state-of-the-art social media infrastructure, staying up-to-date with the latest digital technologies and social media trends.
• Uphold and reinforce the firm's people-oriented behaviors by engaging with the community, responding to comments, and fostering a positive online environment.
• Manage social media advertising campaigns and budgets.
• Train and guide other business support team members on best practices for social media engagement and content creation.
• Ensure compliance with all legal and ethical guidelines pertaining to online communications and advertising.

Benefits

• Ropes & Gray is proud to offer a comprehensive Total Rewards package to our business support team members.
• The firm also offers comprehensive health and well-being benefits, personal and professional development, career growth opportunities and a collegial and supportive culture.
• this role is eligible for a discretionary bonus based on performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees