Social Media Manager

Bumble Inc. • Austin, TX

3d • $110,000 - $135,000

About The Position

Bumble is looking for a Social Media Manager who will help shape how the world sees, understands, and engages with Bumble. You’ll bring our brand’s mission to life across platforms, ensuring we show up with authenticity, inclusivity, and cultural relevance. We’re looking for someone who instinctively understands how people connect online—and how that shapes dating culture globally. You’re a natural storyteller, a lover of social-first creativity, fluent in integrated campaigns, and confident navigating paid, earned, and influencer strategies. Most importantly, you’re energized by Bumble Inc.'s mission to build equitable relationships and move culture forward.

Requirements

• Experience managing social for consumer-facing brands, ideally with global reach.
• Deep understanding of global social platforms and how to adapt strategies for culturally diverse markets.
• Exceptional written and verbal communication skills.
• Experience partnering with influencers and external agencies across time zones.
• Creative problem solver with a proactive, solutions-oriented mindset.
• Ability to juggle deadlines, prioritize effectively, and balance immediate needs with long-term brand strategy.
• Strong grasp of paid performance, KPIs, and optimization strategies. Experienced with social listening, trend tools, scheduling platforms, and creator sourcing tools.
• Track record of developing conversation-driving campaigns that resonate locally and globally.
• Integrated campaign experience—agency or in-house.

Responsibilities

• Shape and manage how the Bumble brand shows up across all social platforms globally.
• Develop bold, culturally resonant creative ideas tailored for diverse markets and audiences.
• Serve as a brand guardian, ensuring all content is on-brand, inclusive, and distinctively Bumble.
• Define, refine, and champion Bumble’s social tone of voice—ensuring consistency as our brand evolves.
• Brief, guide, and collaborate with creative studio partners, brand, and product marketing to bring social-first ideas to life.
• Lead always-on content ideation, creation, direction, and publishing.
• Build social support plans that connect seamlessly to larger marketing initiatives and performance goals.
• Ensure all content is aligned to the right metrics and ladders into broader brand and growth objectives.
• Maintain a pulse on cultural, consumer, and competitor trends to keep Bumble relevant and influential.
• Partner with Community Operations and Safety teams to ensure our community interactions are warm, responsible, and aligned with our values.
• Support influencer partnership planning and execution to strengthen social storytelling.
• Help manage brand reputation across global markets, including issues response when needed.
• Collaborate with localization teams to ensure content meaningfully resonates in each market.
• Support the oversight of global PR partners and local market agencies, including story development and asset approvals.
• Identify new partners and platforms to expand Bumble’s influence.
• Deliver concise, presentation-ready performance reporting with clear insights and recommended optimizations.
• Use social listening, monitoring, and publishing tools to inform strategy and enhance execution.
• Apply a strong understanding of paid social strategies to drive impact and meet KPIs.
• Leverage modern influencer sourcing tools and best practices to identify high-value creators.
• Stay ahead of emerging platforms, behaviors, and formats—driving a test-and-learn culture.
• Support long-form content initiatives as part of the wider content ecosystem.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed