Social Media Manager

American Forests

12h•$75,000 - $95,000•Remote

About The Position

Trees play a vital role in solving some of the most pressing issues facing our communities, our society, and our world today. For 150 years, American Forests has stood boldly at the forefront of the conservation movement, working collaboratively and innovatively to ensure that all people have access to the benefits of trees. As we look ahead to the next 150, continued collective action will be essential to securing a healthy, climate-resilient future for all. To support this work, we are looking for a Social Media Manager to join our Communications team. The ideal candidate blends strong storytelling ability with analytical thinking and understands how organic and paid social strategies work together to drive awareness, engagement, and conversion. You are high-energy, enthusiastic, and visionary. You have good instincts and strategic awareness. You think-outside-the-box and are willing to try new approaches and take risks – i.e., you know how to cut through the noise and grab people’s attention. You are efficient and effective, capable of meeting deadlines and navigating a dynamic, fast-moving workplace. You make sure the job gets done and done well. You are excited about evangelizing on behalf of American Forests – bringing more visibility to our efforts to strengthen landscapes and communities.

Requirements

3–5 years of professional social media management experience
Proven experience managing daily posting across multiple social platforms
Hands-on experience with Meta Business Suite, Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and platform analytics
Experience collaborating with multiple departments and external agencies
Strong copywriting and storytelling skills
Experience with social scheduling tools (e.g., Sprout Social, Hootsuite, Later)
Demonstrated ability to manage paid budgets and optimize campaigns
Highly organized with strong project management skills
Ability to balance strategic thinking with tactical execution
Experience in nonprofit, environmental, advocacy, or mission-driven organizations
Basic video editing skills (CapCut, Adobe Premiere, Canva, etc.)
Experience managing influencer partnerships or ambassador programs
Familiarity with CRM integration and conversion tracking

Responsibilities

Manage and execute daily publishing across platforms, including Facebook & Instagram, TikTok, X, LinkedIn, YouTube, and emerging channels.
Develop and maintain monthly content calendars aligned with organizational priorities, campaigns, and fundraising goals.
Write compelling, platform-specific copy that reflects brand voice and mission.
Partner with design and video teams to produce high-performing visual content
Optimize content using best practices for reach, engagement, and algorithm performance.
Support development and execution of paid social campaigns across relevant platforms
Collaborate with internal teams and/or external agencies to develop targeting strategies, audience segmentation, and A/B testing plans.
Monitor ad performance, budgets, and KPIs to ensure strong ROI and cost efficiency.
Analyze paid campaign data and provide actionable recommendations for optimization.
Align paid social efforts with fundraising, advocacy, and awareness objectives.
Provide real-time social media coverage for events, announcements, and key organizational moments.
Develop integrated social rollouts for major campaigns, including teaser, launch, and follow-up phases.
Coordinate messaging across departments to ensure consistency and amplification.
Partner with Development, Programs, Policy, Executive Leadership, and Communications teams to translate priorities into compelling social content
Work closely with outside agencies, creative vendors, influencers, and paid media partners.
Maintain brand consistency and messaging standards across all platforms.
Monitor comments, direct messages, and brand mentions daily.
Engage with followers to foster a dynamic and mission-aligned online community.
Escalate sensitive issues and manage reputation appropriately.
Track and analyze performance metrics across organic and paid channels.
Develop monthly performance reports with insights and strategic recommendations.
Use data to refine content mix, posting cadence, audience targeting, and paid investments.
Stay informed on emerging platform trends, tools, and algorithm updates.