WISEACRE Social Media Manager

WISEACRE Brewing Company • Memphis, TN

1d • $42,000 - $50,000 • Onsite

About The Position

Are you a highly creative, organized, and detail-oriented storyteller with a passion for digital communication? We're looking for a Social Media Manager to be the front line of our brand's online presence. You will be the engine that not only keeps our digital information flowing smoothly but also creates the engaging visual content that brings our brand to life. You'll be essential in maintaining our brand's voice and vision, keeping our print and digital properties up-to-date, and ensuring our customers feel heard.

Requirements

• Must be 21 years of age or older.
• Proven experience in social media management, moderation, or online customer service.
• Demonstrated ability to create engaging short-form video content for platforms like Instagram Reels, TikTok, or similar.
• Exceptional written and visual communication skills with a professional and friendly tone.
• High level of organization and a keen eye for detail and accuracy.
• Proficiency in photography and video editing for short-form content (e.g., CapCut, VN Editor, Adobe Premiere Rush, etc.).
• Familiarity with various social media platforms (Instagram, Facebook, etc.).
• Experience with or ability to quickly learn how to manage Google Business Profiles and website Content Management Systems (CMS).

Responsibilities

• Customer Service: Act as the primary responder for all direct messages, comments, and inquiries across our social media platforms and other online channels.
• Social Media Moderation: Actively monitor and moderate comments and engagement across all social media channels, ensuring a positive and consistent community experience that adheres to brand guidelines. Identify and escalate sensitive customer interactions or reputation issues as needed.
• Content Planning & Strategy: Develop and maintain a monthly content calendar aligned with marketing priorities, product launches, and events.
• Content Management: Accurately schedule all content (photography, video, graphics) across all brands and locations, ensuring content is tailored to each channel (Instagram, Facebook, etc.).
• Trend Monitoring: Stay up to date on social media trends, platform updates, and emerging formats to keep content fresh and relevant.
• Video & Photography: Conceptualize, shoot, and edit high-quality photographs and short-form video content, including Reels and behind-the-scenes glimpses of the brewery, events, and new products.
• Storytelling: Capture the energy and personality of our brand through authentic and compelling visual content. You'll show our customers what goes on behind the scenes, from the brewing process to the daily life in our taprooms.
• Graphics: Create graphics and promotional assets for social media using our branded Canva templates.
• Copywriting: Write engaging captions and on-brand messaging for all social posts, ensuring consistency in voice and tone.
• Content Coordination: Serve as the central point of contact for social media requests and ensure timely execution of priorities across departments.
• Internal Collaboration: Partner with taproom staff, Sales team, events, and leadership to gather content and ensure alignment across all locations and brands.
• In-House Materials Support: Assist in updating in-house signage and menus (using branded Canva templates) to reflect current promotions and events.
• Campaign Support: Collaborate with Sales and marketing teams to support revenue-driving promotions, product launches, and seasonal campaigns through timely and effective social content.
• Influencer / User Generated Content Engagement: Identify, engage with, and amplify user-generated content and local influencer partnerships when appropriate.
• Digital Asset Updates: Maintain accurate and up-to-date brand imagery, information, and digital assets across all platforms, including third-party and partner sites.
• Website & Calendar Updates: Ensure our company website, particularly the event calendar and related promotional pages, reflects the most current and accurate information at all times.
• Google Business Management: Update our Google Business Profiles to accurately portray our hours and professionally respond to customer reviews and feedback.
• Analytics & Reporting: Track and analyze performance metrics (engagement, reach, follower growth, etc.) and provide regular insights and recommendations.
• Optimization: Use performance data to refine content strategy and improve results over time.

Benefits

• Company subsidized medical insurance with additional opportunities to enroll in group dental, vision, and short-term/long-term disability insurance. For those who opt in, coverage begins on the first day of the month following your month of hire.
• Paid time off that begins accruing on day 1 and can be used after 90 days on the job. Full-time salaried employees accrue up to 15 days in year 1 with increases after 1 and 5 years of employment.
• Employees are not charged for draft beer in our Taprooms and receive discounts on to-go beer, merchandise, and food from our restaurant when in the Memphis market.
• Free on-site parking is available for employees at both of our Memphis locations.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees