Social Media Manager

D.S. & Durga • Brooklyn, NY

14h • Hybrid

About The Position

As the Brand enters a new stage of growth, social media is becoming its most powerful platform for world-building — translating olfactory storytelling into a visual and cultural language that resonates globally. The Social Media Manager will own and elevate D.S. & Durga’s social presence across platforms, combining creative direction, editorial storytelling, and real-time cultural intuition. This role is both strategic and hands-on: defining how the brand shows up across channels while managing day-to-day execution, content development, and community engagement.

Requirements

• 5–7 years of experience in social media strategy, brand content, or digital storytelling within beauty, lifestyle, or luxury consumer brands.
• Demonstrated ability to build and manage social platforms that drive engagement, awareness, and brand affinity.
• Strong editorial instincts and copywriting ability — able to write with tone, wit, and nuance.
• Deep understanding of social platforms, cultural trends, and creator-driven content ecosystems.
• Experience managing creative production processes and briefing agencies or freelancers.
• Skilled at reading analytics and translating performance data into actionable insights.
• Experience balancing creative ambition with structure and consistency in execution.
• High visual literacy and appreciation for design, aesthetics, and craft.
• Track record of thriving in fast-paced, founder-led environments with a high bar for creative quality.

Responsibilities

• Social Strategy & Planning Develop and execute D.S. & Durga’s social media strategy across platforms (Instagram, TikTok, YouTube, and emerging channels). Define content pillars, tone of voice, posting cadence, and engagement goals in partnership with the Head of Marketing. Translate brand campaigns, launches, and creative direction into cohesive, platform-native social storytelling. Maintain a unified calendar aligned with influencer, PR, and retail initiatives.
• Content Creation & Direction Lead content ideation and oversee creation — from storytelling briefs to copywriting and visual direction. Manage external creatives (freelancers, photographers, editors) to deliver high-quality social assets. Experiment with native formats and real-time moments that extend brand reach and express cultural relevance. Ensure brand consistency and visual excellence across all social channels.
• Community Management & Engagement Serve as the voice of D.S. & Durga online — engaging with followers, creators, and retail partners. Maintain timely, thoughtful responses and cultivate authentic community relationships. Identify and collaborate with loyal fans and micro-creators to extend brand storytelling organically. Monitor sentiment and surface community insights to inform future strategy.
• Analytics & Optimization Track social KPIs (reach, engagement, follower growth, content performance) and report actionable insights. Benchmark competitors and category leaders to identify white-space opportunities. Collaborate with the Head of Marketing and Influencer & Advocacy lead to evaluate earned and paid performance across channels. Continuously test, learn, and refine tactics to drive awareness and engagement.
• Cross-Functional Collaboration Partner with the Senior Manager, Influencer & Advocacy to ensure content and creator programs reinforce each other. Collaborate with Creative, Retail, and Operations on launches, retail moments, and events. Align with LEDE PR and internal teams to ensure consistent storytelling across earned and owned media. Contribute to broader brand initiatives, bringing social insight and creative input into cross-functional planning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed