Social Media Manager

Affinity.co

82d • $79,000 - $133,000

About The Position

We're seeking a creative social media and video production expert who lives and breathes social platforms and can produce compelling video content at lightning speed. This role combines strategic social media management with hands-on video production to build authentic community engagement and drive awareness in the private capital space. You'll need to understand how VCs and PE professionals consume content across platforms and create fresh, innovative approaches that resonate with this sophisticated audience. This role reports to the Director of Brand.

Requirements

• 5-7 years of B2B social media experience with proven track record building engaged communities and driving business results
• Advanced video production skills including shooting, editing, and post-production using professional tools (Adobe Creative Suite, Final Cut Pro, or similar)
• Reddit expertise with demonstrated ability to build authentic community presence and engagement
• B2B SaaS or fintech social media experience preferred, with understanding of longer sales cycles and complex buying decisions
• Professional video editing proficiency with ability to produce content from concept to completion quickly
• Social media platform expertise across LinkedIn, Twitter/X, Reddit, YouTube, and emerging platforms
• Content creation tools including graphic design software, social media management platforms, and analytics tools
• Understanding of social media advertising and ability to create content that performs well in paid campaigns

Nice To Haves

• Exceptional storytelling skills with ability to make complex B2B concepts engaging and accessible
• Visual design sense for creating compelling graphics, thumbnails, and visual content
• Trend awareness with finger on the pulse of social media trends and ability to adapt them for B2B audiences
• Understanding of private capital markets preferred but not required – willingness to learn VC/PE terminology and culture
• Platform-specific cultural fluency – especially Reddit's community guidelines, etiquette, and communication styles
• B2B marketing sensibilities with ability to balance thought leadership with business objectives
• Community building experience with track record of growing engaged, active communities

Responsibilities

• Develop and execute comprehensive social media strategies across LinkedIn, Twitter/X, Reddit, YouTube, and emerging platforms
• Build authentic community engagement and thought leadership presence within private capital circles
• Create platform-specific content strategies that drive awareness, engagement, and qualified traffic
• Pioneer innovative approaches to reach VCs, PE professionals, and deal teams where they naturally engage online
• Own Affinity's presence across relevant Reddit communities (r/PrivateEquity, r/venturecapital, r/investing, etc.)
• Produce high-quality video content including thought leadership interviews, product demos, customer testimonials, and educational content
• Execute rapid-turnaround video editing for social media, from initial concept to published content
• Create engaging short-form video content optimized for LinkedIn, Twitter, YouTube Shorts, and other platforms
• Develop video content series that establish Affinity executives as industry thought leaders
• Collaborate with Product Marketing and Content Marketing to create social-first content that drives engagement
• Transform complex relationship intelligence concepts into compelling, accessible social media content
• Create visual content, infographics, and social media graphics that communicate value propositions clearly
• Develop content calendars that align with industry events, market trends, and business priorities
• Monitor and respond to comments, messages, and mentions across all social platforms
• Build relationships with key influencers, industry leaders, and potential customers through authentic engagement
• Manage crisis communications and handle sensitive conversations with professionalism
• Foster genuine community discussions that position Affinity as an industry expert
• Track and report on key social media metrics including engagement, reach, traffic, and lead generation
• Use analytics to optimize content strategy and identify high-performing content formats
• Conduct A/B testing on content formats, posting times, and engagement strategies
• Provide regular reporting on social media ROI and contribution to marketing objectives

Benefits

• Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

What This Job Offers

• Number of Employees: 251-500 employees