Social Media Manager

24 Hour Fitness

406d • $84,065 - $105,110

About The Position

The Social Media Manager at 24 Hour Fitness is responsible for driving the growth and engagement of the company's social media presence across platforms such as TikTok, Instagram, and Facebook. This role involves managing content creation, influencer relationships, and analytics to enhance brand awareness and community engagement. The ideal candidate will leverage their creativity and analytical skills to develop effective social media strategies that align with the company's marketing objectives.

Requirements

• 5+ years of experience in marketing, with at least 3 years in social media and digital strategy.
• Experience developing platform-specific strategies for TikTok, Instagram, and Facebook.
• Proficient with enterprise-level social media tools like Emplifi, Adobe Creative Suite, and CapCut.
• Experience in content creation, editing, and reporting, with video production as a major plus.
• Experience with on-location video and photo shoots.
• Experience collaborating with influencers and content creators.

Nice To Haves

• Strong cross-functional collaboration skills.
• Ability to balance short-term and long-term marketing planning.
• Results-oriented mindset with a focus on goal accomplishment.
• Flexibility and adaptability in response to market changes.

Responsibilities

• Maintain a cutting-edge understanding of best practices and strategies for all social media channels.
• Create and manage the social media calendar based on company priorities and platform trends.
• Own the social content process from ideation to scheduling on all active channels.
• Create short-form video content for all channels and produce high-performing social content.
• Build and manage a positive social media community and identify engagement opportunities.
• Lead influencer and ambassador communications, including contract negotiations and campaign oversight.
• Identify new influencers and creators to engage new audiences.
• Define and manage goals and KPIs for influencer campaigns and ensure performance goals are met.
• Design and execute social media reporting on key metrics such as engagement and sentiment.
• Partner with digital analysts to manage social media performance and quantify the impact of programs.

Benefits

• Free Club Membership for all team members and their eligible dependents.
• Employee Assistance Program (EAP).
• Basic Group Life and AD&D Insurance ($10,000).
• 401k Savings and Investment Plan.
• Medical/Dental/Vision Benefits for employees averaging 30 hours or more per week.
• Paid Time Off and Sickness Benefits for eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Amusement, Gambling, and Recreation Industries
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees