Social Media Manager Remote

Wellbrook Recovery • Brookfield, WI

411d • Hybrid

About The Position

The Social Media Manager at Wellbrook Recovery is a part-time role focused on developing and implementing a comprehensive social media strategy to enhance brand awareness and engage the audience. The position requires a creative and results-driven individual with a deep understanding of the behavioral health industry, excellent storytelling skills, and a passion for making a positive impact.

Requirements

• 2+ years of professional experience in social media management, preferably in healthcare, behavioral health, or a related field.
• Proven success in creating and executing social media campaigns.
• Proficiency in social media platforms and tools (e.g., Hootsuite, Canva, Meta Business Suite, etc.).
• Strong writing, editing, and storytelling abilities.
• Basic graphic design and video editing skills.
• Analytical mindset with experience using tools like Google Analytics or native platform analytics.
• Exceptional organizational and time-management skills.

Nice To Haves

• Experience in the behavioral health industry.
• Familiarity with HIPAA regulations and compliance.

Responsibilities

• Develop and implement a strategic social media plan aligned with the organization's goals and values.
• Identify target audiences and craft content to engage them effectively.
• Stay updated on social media trends and platform changes to keep the strategy relevant.
• Create, curate, and publish high-quality, engaging, and informative content across platforms (Facebook, Instagram, LinkedIn).
• Oversee the creation of graphics, videos, and posts highlighting services, success stories, events, and educational content.
• Ensure content reflects the organization's mission and complies with HIPAA and other relevant privacy regulations.
• Monitor and respond to comments, messages, and reviews promptly and empathetically.
• Foster a supportive and informative online community for individuals seeking help and their loved ones.
• Track and analyze social media performance metrics (e.g., engagement, reach, conversions).
• Create monthly reports to evaluate the effectiveness of campaigns and inform future strategies.
• Adjust campaigns based on data-driven insights.
• Work closely with the marketing team, clinical staff, and leadership to align content with the organization's brand and messaging.
• Collaborate with SEO and Google Ads specialists to optimize digital marketing campaigns.
• Ensure all social media activities adhere to industry regulations, ethical standards, and the organization's policies.

Benefits

• Flexible working hours
• Remote work options

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed