Social Media Manager – Health & Nutrition Brands

Select Milk • La Crosse, WI

29d • Hybrid

About The Position

We’re looking for a creative, data-driven, and brand-savvy Social Media Manager to lead the digital voice and community strategy for several fast-growing health and nutrition brands . This person will combine creative storytelling with strategic insight—turning brand values into compelling content that educates, inspires, and converts. You’ll manage day-to-day social operations across platforms like Instagram, TikTok, YouTube, and Facebook , with an emphasis on authentic engagement and measurable growth. If you’re passionate about wellness, performance nutrition, and lifestyle storytelling , this is an opportunity to make an impact and shape how consumers connect with brands that truly make a difference.

Requirements

• 3–5 years of professional experience managing social media for consumer brands , preferably in the health, nutrition, or wellness industries.
• Strong understanding of Instagram, TikTok, and emerging platforms —including content algorithms, paid social strategy, and influencer trends.
• Demonstrated ability to grow social followings and improve engagement metrics through creative storytelling and community-building.
• Experience with analytics tools (Google Analytics, Meta Insights, Sprout Social, Later, etc.) and ability to translate data into action.
• Excellent communication and writing skills with an eye for brand tone, detail, and authenticity.
• Comfortable managing multiple brands and balancing creativity with consistency.
• Passion for healthy living, fitness, and nutrition—someone who stays current on industry trends and enjoys experimenting with new ideas.

Responsibilities

• Strategy & Planning
• Develop and implement a multi-platform content strategy that supports brand positioning, seasonal launches, and ongoing engagement goals.
• Create and manage a social media content calendar , aligning with broader marketing, influencer, and PR campaigns.
• Define clear objectives (follower growth, engagement rate, conversions) and report against KPIs.
• Content Creation & Storytelling
• Produce original and visually compelling content , including videos, Reels, carousels, stories, and educational posts around topics like clean ingredients, gut health, fitness recovery, and functional nutrition.
• Partner with designers, photographers, and agencies to bring campaigns to life with brand-consistent visuals.
• Write engaging and on-brand copy for posts, captions, and ads that educate and convert.
• Community Management & Engagement
• Build genuine relationships with followers—responding to DMs, comments, and mentions in a timely and human way.
• Identify and collaborate with micro- and macro-influencers , brand ambassadors, and loyal customers to co-create content.
• Cultivate online discussions around relevant trends (e.g., protein blends, hydration hacks, clean-label ingredients).
• Performance Tracking & Optimization
• Use analytics tools (e.g., Meta Business Suite, Later, Sprout, or Hootsuite) to monitor performance, track engagement, and guide future strategy.
• Experiment with new formats, hashtags, and posting times to optimize reach and conversion.
• Prepare monthly reports summarizing insights, learnings, and data-backed recommendations.
• Cross-Functional Collaboration
• Work closely with Marketing, eCommerce, and Product Development teams to align messaging and timing of campaigns.
• Support new product launches with social-first content strategies , countdown campaigns, and teaser videos.
• Ensure brand consistency across all customer touchpoints—from posts to packaging.

Benefits

• Flexible remote or hybrid work options with occasional in-person brand events or content shoots.
• Opportunity to shape the digital voice of fast-growing brands in the wellness space.
• A collaborative, growth-oriented culture where your ideas directly influence business outcomes.
• Professional development opportunities (e.g., courses in content strategy, paid social, or data analytics).
• Competitive salary and performance-based incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed