Social Media Manager & Content Creator

Barrio New England•Haverhill, MA

2d•Hybrid

About The Position

We’re looking for a creative and driven Social Media Manager & Content Creator to lead our digital presence across multiple platforms. This role combines strategy, content production, and on-the-ground coverage. The ideal candidate is equally comfortable behind the camera and in front of the analytics, with a passion for storytelling, branding, and community engagement. @barrio_portsmouth, @barrio_haverhill, @barrio_salem

Requirements

3+ years experience in social media management, content creation, or digital marketing.
Strong photography, videography, and editing skills (mobile + professional equipment).
Proficiency with editing tools (Adobe Creative Suite, Canva, CapCut, etc.).
Strong understanding of social media platforms, trends, and analytics.
Excellent writing skills with a sharp, engaging voice.
Ability to work independently, meet deadlines, and manage multiple projects at once.
Must be willing and able to travel regularly to Portsmouth, Salem, and Haverhill.
Flexible schedule, including evenings/weekends when events require coverage.

Nice To Haves

Experience in hospitality, food & beverage, or lifestyle brands.
Knowledge of Google Ads.
Graphic design experience.

Responsibilities

Develop and execute social media strategies to grow brand awareness, engagement, and reach.
Plan, shoot, and edit high-quality photo and video content for use across Instagram, TikTok, Facebook, and other channels.
Travel regularly to Portsmouth, NH; Salem, MA; and Haverhill, MA to capture location-specific content.
Create and manage monthly content calendars, ensuring alignment with corporate campaigns, promotions, and events.
Write engaging captions and copy tailored to each platform.
Monitor trends, hashtags, and platform updates to keep content fresh and relevant.
Track performance metrics, analyze results, and optimize strategy based on insights.
Collaborate with internal teams (marketing, operations, events) to ensure brand consistency.
Manage community engagement: respond to comments, DMs, and reviews in a timely, brand-appropriate manner.
Create and manage META advertising campaigns (Facebook & Instagram) to support hiring initiatives, highlight specials, and promote seasonal events and brand activations.