Social Media Manager, Bon Appétit & Epicurious

Advance Magazine Publishers • New York, NY

304d • $80,000 - $103,000

About The Position

Bon Appétit is the destination for food-obsessed audiences who live to eat. We deliver original, home-cook-friendly recipes; highlight techniques and products to improve or elevate everyday cooking; and offer restaurant and culture content that helps contextualize what's happening right now in the world of food. Epicurious is the all-in-one platform for cooking inspiration and advice that helps home cooks at every level get dinner on the table. It is the brand that answers the question “What's for dinner tonight?” and draws people in with trustworthy, myth-busting tips and techniques as well as the stories behind iconic dishes and expert shopping recommendations. Bon Appétit and Epicurious reach millions of home cooks and food lovers across Bonappetit.com and the magazine, Epicurious.com, the Epicurious app, the BA podcast, live events, video, newsletter, and social platforms. The Social Media Manager plays a key role in the growth and success of the Instagram, TikTok, Facebook, Pinterest, and Twitter accounts for Bon Appétit and Epicurious, as well as any emerging platforms the brands expand onto. This role will be responsible for maintaining the brand voice, growing audiences across social platforms, and maintaining and increasing brand trust and loyalty on off-platform surfaces. The Social Media Manager has a keen understanding of social strategy, the ability to think outside of the box, and should have a knowledge and passion for cooking and food as well as how they intersect with all aspects of life and culture. This role reports to the Associate Director of Social Media. This role is in New York and is in-office four days a week.

Responsibilities

• Project manages and leads Social strategies, in collaboration with AD of Social as well as Editorial leadership and Audience Development team members, for major Editorial priorities, ranging from day-to-day social strategy to tentpoles.
• Leads recipe promotion strategy and manages recipe asset creation and curation.
• Supports relationship management with external creators.
• Handles day to day scheduling and posting and calendar management, including execution of social video posting across platforms.
• Works with consumer revenue, CRM, and other cross-departmental stakeholders on subscription acquisition and retention strategies across social channels.
• Handles and contributes to recurring Social reporting, including regular communication of learnings and insights to Editorial team.
• Supports with framing and packaging of recipes and stories for promotion.
• Openly collaborates and knowledge shares with other Social experts within Condé Nast to learn new strategies and approaches.

Benefits

• Generous employee benefits package
• Discretionary bonus compensation

What This Job Offers

• Job Type: Full-time
• Industry: Publishing Industries