Social Media Lead

Waymo • Mountain View, CA

87d • $204,000 - $259,000

About The Position

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states. On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

Requirements

• BA/BS degree or equivalent practical experience.
• 15+ years of experience as a social media lead, content strategist, or similar role, preferably in-house for a major technology or consumer brand.
• Expert-level knowledge of major social media platforms (Instagram, LinkedIn, TikTok, Threads, YouTube, X, BlueSky) and their respective content strategies, metrics, and best practices.
• Creative visionary with proven sensibility and strong portfolio of impactful social media case studies.
• Direct experience supporting executive social handles, and working closely with senior leadership.
• Proven ability to manage teams and resources (vendors/contractors) to scale community management.

Nice To Haves

• Experience in the autonomous vehicles, technology or automotive industry.
• Demonstrated success in managing social media platforms during a crisis or high visibility scenario.
• Experience and/or understanding of social customer care and the rapid, empathetic resolution of public and private customer support inquiries across social channels.
• Experience managing budgets for social media content and/or paid promotion.
• Advanced proficiency with social listening, content management, and analytics tools (e.g., Sprinklr, Sprout Social, Google Analytics etc).

Responsibilities

• Lead the overall social media strategy by owning Waymo’s brand expression on social media platforms.
• Develop and implement a content framework to scale Waymo’s social following to millions of followers globally.
• Serve as the brand guardian and strategic lead by providing consistency of voice and messaging across all social touchpoints.
• Provide data-driven insights and recommendations to cross-functional stakeholders and senior leadership.
• Drive measurable business impact beyond engagement metrics.
• Define the reporting cadence and KPIs measurements that are most impactful to the brand and business.
• Implement advanced social analytics to predict trends, viral content and risk mitigation strategies.
• Provide expertise and cultural savviness on all facets of Waymo’s online community engagement.
• Experience with establishing community management processes with partner companies.
• Build, scale and mentor a high-performing team, owning and managing all associated social media costs.

Benefits

• Discretionary annual bonus program
• Equity incentive plan
• Generous Company benefits program

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees