Social Media Intern - Kansas City

Universal Technical Institute•Kansas City, MO

1d•$14 - $16•Onsite

About The Position

The intern provides support to the assigned department while gaining exposure to the daily functions and operations. The role involves assisting with department-specific projects, contributing to administrative and operational tasks, and participating in team activities. The position is designed to support the intern’s continued learning and professional development through hands-on experience in a structured work environment. The Social Media Intern is responsible for gathering and furnishing content, in collaboration with Marketing and on-campus departments that showcases campus activities, events and learnings on social media and through photos, videos, blogs and creative storytelling. This person will support the day-to-day management of the campus social channel properties including Facebook and Instagram, with the opportunity to contribute content to Marketing's main social channel properties of TikTok, X, and LinkedIn. This role is designed to be a point of synergy on campus and create community at Concorde through social media and online presence. The person in this position must have a clear understanding of Concorde’s mission and values and a keen eye for recognizing how to capture that in the form of pictures and stories. Because social media users demand visually engaging and timely content, this role requires an individual to be organized, proficient in still and action-based photography and concise, yet detailed, in their writings. A successful social media intern also approaches their work with a coachable spirit and the ability to follow compliance/policy guidelines, as social media continually evolves.

Requirements

HS Diploma or GED (required)
Currently pursuing, or recently completed, a bachelor's degree in the area of assignment (Marketing, Advertising, Communications or Journalism, or possibly Business; Junior or Senior status preferred.)
Minimum of two (2) years experience or education in area of assignment
Basic understanding in the area of assignment – e.g., marketing principles, IT systems, finance, etc.
Eagerness to learn and grow within the field
Strong organizational skills and attention to detail
Proficient in Microsoft Office Suite and/or relevant software tools
Excellent written and verbal communication skills
Possess theoretical and practical working knowledge of various social platforms and how content differs on each
Able to articulate tailored messages through various mediums
Experience capturing live events and staging photo opportunities
Passion for social media and using it in the business environment
Understand the implications of new information for both current and future problem-solving and decision-making
Identify complex problems and reviewing related information to develop and evaluate options and implement solutions
Present ideas in a clear and compelling manner, both verbally and in written format
Communicate, think, learn, and reason
Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
Safely ambulate and/or maneuver when on-site at Company locations
Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Ability to use good judgment, problem-solving and decision-making skills
Ability to maintain confidentiality and manage sensitive information with discretion
Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
Ability to gain, understand and apply information and data as it relates essential functions of the position
Ability to foster long-term relationships with stakeholders

Responsibilities

Assist with social media content creation and curation in collaboration with Marketing, conceptualizing content that will resonate with the campus audience
Conduct research on content trends, compile engagement data, and support the preparation of social media reports, presentations, and analytics documentation
Contribute to social media strategy reviews, platform testing, and content development across various channels
Participate in team meetings, take notes, present findings and engagement metrics, and provide input on content planning and social media opportunities
Support operational workflows such as managing online events calendars, uploading photo content, file management, community engagement, and event coordination
Collaborate with on-campus departments and cross-functional teams to discover content opportunities, attend events/activities to capture photos and videos, and support shared organizational goals
Help maintain social media tools, databases, content management systems, and platforms relevant to the department
Identify and develop content-worthy stories among staff, students, alumni, and community partners through interviews and blog/article writing
Shoot and edit assigned video content, deliver raw footage, and prepare media for social media use
Act as a first-level gatekeeper for campus content submitted by associates and students, ensuring quality and compliance
Monitor social media channels and actively engage on behalf of the organization in accordance with compliance requirements
Ensure media releases are procured and uploaded to comply with organizational and accreditor standards
Encourage participation in campus social media initiatives and contests to drive audience loyalty and growth
Provide contextual information with photos suitable for creating social captions and posting in a timely fashion
Evaluate social media performance, build reports using analytics, and present learnings and new content opportunities to campus senior leadership on a monthly basis
Adapt to changing priorities and take on new social media assignments as the role evolves
Maintain confidentiality and adhere to organizational policies and procedures
Other duties as assigned