Social Media Intern

SkyPoint Federal Credit UnionGermantown, MD
2d

About The Position

The Marketing Intern supports the Marketing team in executing strategies that enhance brand awareness and member engagement. This role involves creating and publishing content across social media platforms, assisting with campaign development, monitoring trends, and analyzing performance metrics. The intern will gain hands-on experience in marketing operations while contributing creative ideas to improve member experience and support the credit union’s overall goals.

Requirements

  • Currently enrolled in a junior or senior year of a bachelor’s program in Marketing, Communications, or related field.
  • Experience in a financial service environment
  • Knowledge of social media platforms and trends
  • Creative thinking and attention to detail
  • Must possess excellent verbal, written, telephone and interpersonal communication
  • Excellent relationship building, problem resolution, time management and organizational
  • Ability to successfully manage multiple projects/priorities simultaneously and produce the desired results

Responsibilities

  • Create, schedule, and publish social media content across Facebook, Instagram, LinkedIn, and X in accordance with brand guidelines.
  • Maintain and support a weekly and monthly social media content calendar tied to approved social media campaigns and promotions.
  • Write platform-appropriate captions and assist with formatting creative assets specifically for social media use, using the SkyPoint brand voice.
  • Capture photos and short-form video at branch and community events for use on social media channels.
  • Monitor social media engagement and performance metrics and assist with monthly social media reporting.
  • Support the execution and ongoing improvement of social media campaigns through trend monitoring and content ideation.
  • Develop and support the execution of at least one original social media campaign during the internship, under the guidance of the Marketing Specialist.
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