Social Media & Influencer Coordinator

THRESHOLD ENTERPRISES LTD•Scotts Valley, CA

24d•$65,000 - $85,000•Onsite

About The Position

The Social Media Manager will own the strategy, execution, and performance of Source Naturals’ organic, influencer, and affiliate social programs, with future expansion across Planetary Herbals and Threshold Enterprises. This role is responsible for building high-performing content systems, scaling creator partnerships, and driving measurable business impact through social-first storytelling, performance content, and community-led growth.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or equivalent professional experience
3+ years of experience in social media, influencer marketing, affiliate marketing, or content strategy
Proven track record of building and scaling influencer or creator programs
Experience mSanaging paid social campaigns including performance optimization and retargeting
Strong portfolio or demonstrated ability to create or direct high-performing social and video content

Nice To Haves

Experience sourcing, managing, and scaling creator partnerships and affiliate programs
Strong content instincts across short-form video, UGC, storytelling, and performance creative
Familiarity with social analytics and attribution tools (e.g., Meta Business Manager, GA, TikTok, etc)
Experience with ecommerce platforms such as Shopify, TikTok Shop
Experience in health and wellness, supplements, or regulated categories a plus

Responsibilities

Influencer & Affiliate Growth Build, launch, and scale influencer and affiliate programs
Identify, qualify, onboard, and manage creators aligned with brand values and target audiences
Negotiate partnerships, manage deliverables, and optimize creator performance
Track and report affiliate ROI, revenue contribution, and content performance
Develop creator playbooks, briefing systems, and performance feedback loops
Content Creation & Strategy Lead ideation and execution of social-first, short-form, video, and performance-driven content
Create and optimize original content across platforms (Reels, TikTok, Shorts, Stories, UGC, static)
Translate audience insights and performance data into content direction and creative strategy
Proactively identify underperforming content and optimize creative direction
Social Channel Growth & Performance Own organic social strategy across platforms, including emerging channels
Set channel goals, growth targets, and performance KPIs tied to business outcomes
Manage and optimize paid social campaigns including creator whitelisting and performance testing
Analytics, Optimization & Reporting Track performance across engagement, traffic, conversion, and revenue metrics
Translate insights into actionable recommendations for content, creators, and media
Community & Cross-Functional Collaboration Engage with followers, respond to inquiries, and manage brand voice
Partner with customer service, sales, and marketing to ensure brand consistency
Perform other duties as assigned by Threshold management