Social Media & Growth Lead

Assisted Living Mansion•Georgetown, TX

1d•$85,000 - $92,000

About The Position

This is not a "social media manager" role. We do zero paid ads. Everything you see from us is organic. Your job is to turn content into pipeline: attention → trust → booked calls. You will be the brain of the marketing department, leading a team of two full-time video editors to execute your vision across YouTube, Instagram, and LinkedIn. Your primary focus is growing these platforms organically and leading the team that produces the content. If you rely on paid ads to get results, this isn't the role for you. What You'll Own 1. Organic Content Strategy & Execution Own the daily publishing workflow across YouTube (priority 1), Instagram (priority 2), and LinkedIn (priority 3). This means writing captions, scheduling posts, managing comments and DMs, and publishing across all platforms. Your editors deliver the video assets; you package and push them live. You are the strategist, not the editor. You will manage two full-time VAs (video editors) by giving them clear direction, timestamps, and creative vision. You write the hooks, titles, and conceptualize the thumbnails that earn attention organically. You will also spearhead the expansion of Brett's personal YouTube channel, planning and directing two new flagship series: "The Journey" — A documentary-style series following a partner from start to opening. "Behind the Diary" — CEO day-in-the-life content that humanizes the brand. We don't make content for the sake of content. Every piece must earn attention and drive results. 2. Pipeline From Content (No Ads) Drive qualified leads into intro calls from organic content. Optimize CTAs, DMs, and content funnels. Track what content actually converts and work directly with sales to refine messaging. You are measured on booked calls — not vanity metrics. 3. Department Leadership Lead the marketing department's weekly L10 meetings. Track and report on weekly KPIs (scorecard). Manage the editing team's workflow and ensure high-quality, on-time delivery. 4. Relentless Optimization Double down on what works and kill what doesn't. Focus on retention, CTR, and conversion. Move fast, test hooks, formats, and angles. What This Role Is NOT Not a coordinator role. Not just scheduling posts. Not aesthetic-first marketing. Not dependent on paid ads. Not a full-time video editor (you direct the editors).

Requirements

Proven track record growing accounts organically (specifically YouTube and Instagram).
Experience driving inbound leads without paid ads.
Strong understanding of hooks, storytelling, and audience psychology.
Leadership ability to manage and direct a remote editing team.
Fast execution, high ownership, competitive, and numbers-driven.