Social Media Growth Intern

Dollar Shave Club • Durham, NC

2d • $20 - $20 • Onsite

About The Position

We're looking for a Social Media Growth Intern to join the Growth team and have an active hand in reframing our paid social strategy, making it sharper, more relevant, and directly tied to the KPIs that move the business. In this role, you'll gain hands-on experience in social strategy, content briefing, and performance analysis.
Your work will focus heavily on platform-specific research, identifying the distinct behaviors of users across major social platforms to ensure our creative feels native and high-performing. You will directly support our middle-of-funnel goals by helping build a content playbook designed to bridge the gap between initial brand awareness and active consideration. This is a great opportunity for someone who not only spot compelling content but thinks critically about the where and why behind platform success.

Requirements

• Currently pursuing a degree in Marketing, Media Studies, Communications, or a related field
• Platform-Native Fluency: Deep familiarity with Meta, TikTok, and Snapchat with a strong intuition for what makes content feel "native" vs. "disruptive" on each
• Research Skills: Strong ability to synthesize trends and data into organized, actionable documents (e.g., playbooks or best-practice guides)
• Organization: Highly organized with the ability to manage multiple content tracks and documentation updates simultaneously
• Experience: Previous internship or personal project experience involving social media strategy, content audits, or digital marketing is preferred

Responsibilities

• Support the growth team in planning and executing content across platforms
• Assist in developing middle-of-funnel, educational content including product explainers, how-tos, ingredient callouts, and routine-building posts — that move consumers from awareness to consideration
• Conduct social listening and trend research to surface relevant content opportunities and competitive insights that inform our strategy
• Collaborate with the creative team to brief and review assets, ensuring content resonates with target audiences
• Help track and report on social performance metrics, pulling key learnings that the team can use to optimize future content
• Explore AI tools that improve content efficiency and scale impact, from ideation and brief writing to asset iteration and performance analysis
• Participate in team brainstorms and contribute fresh ideas, platform-native concepts, and culturally relevant angles that reflect DSC's humor-forward brand voice

Benefits

• Hands-on experience developing and executing media for a nationally recognized consumer brand across multiple product lines
• A deeper understanding of how media drives consumer education and purchase consideration
• Exposure to the full content lifecycle — from briefing and ideation to publishing and performance analysis
• Mentorship and direct feedback from experienced media professionals
• Sharpened skills in platform strategy, competitor research, performance analytics and AI tools
• Working knowledge of how media, creative, and DTC teams collaborate in a consumer goods environment
• Strong cross-functional relationships and a network within the DSC team

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Number of Employees: 101-250 employees