Social Media & Event Manager

Mahoney's Garden Center•Woburn, MA

About The Position

Mahoney's is a family-owned and operated independent garden center with 7 retail locations in the Greater Boston Area and Cape Cod. For over 60 years, we have taken pride in offering the highest selection of quality plants, yard products, and gardening accessories – with outstanding customer service to match! We employ customer-driven people that are dedicated to creating a refreshing and helpful shopping experience. For our employees, we offer a fun, fast-paced, and challenging workplace with the opportunity for growth. We are committed to maintaining a work environment that encourages trust, hard work, efficiency, self-motivation, initiative, continuous improvement, and teamwork. We provide an opportunity for personal and professional growth and a great employee discount , as well! The responsibility of the Social Media and Events Manager is to develop and execute the company's Social Media and in-store event strategy across all locations. This includes the continual oversight, management and growth of Mahoney's social media presence across all social media platforms including Youtube, in an effort to drive digital engagement and foster audience growth in order to increase in-store and online foot traffic in support of the Marketing team. Additionally, this role will develop and facilitate the execution of all in-store company events in support of the Operations team. Communication with the Marketing, E-commerce, Merchandising and Operations teams is required to ensure all social media postings, content creation and event planning maintains brand consistency and aligns with the Marketing and Merchandising calendars.

Requirements

Strong written and verbal communication
Ability to work independently
Attention to detail
Ability to maintain productive team relationships with colleagues inside and outside the organization
Strong project management skills
Well-Organized
Strong analytical/research skills
Strong work ethic
Adaptability to new and updated systems
Bachelor's degree in Marketing, Communications, Media or other related field or 3+ years of experience managing multi-site social media or retail brand.
Previous work experience managing Social Media platforms and accounts including Facebook, Instagram, YouTube and TikTok required.
Proficient in Microsoft Office Suite including Excel, Word, and Outlook.

Nice To Haves

Demonstrated knowledge or previous experience utilizing video design tools required, Adobe, Canva or CapCut preferred.

Responsibilities

Develop and execute a cohesive social media strategy across multiple platforms including the management of all company Facebook pages, Instagram accounts, YouTube and TikTok channel
Lead the production and editing of all video content including the creation of company reels, short form videos, event promotion as well as educational and behind the scenes content
Ensure all messaging and posted content maintains a consistent brand voice and visual standards across all platforms
Develop social media specific KPIs in order to monitor individual platform performance including metrics related to digital growth, customer engagement and in-store and online transaction conversions
Conduct continual analysis of platform presence and engagement in order to adjust the social media strategy and provide recommendations to the Marketing Director as needed
Lead the Video and Content production across all social media platforms including trend-aware content related to Reels, Short-form Videos, Event promotions as well as all educational and behind the scenes content
Provide continual support, training and creative direction to the Operations Team and the individual store content leads to ensure all-store level content maintains brand consistency in alignment with company templates, standards and overall best practices
Develop and maintain companywide content calendar in collaboration with the Merchandising and Marketing message to ensure content alignment with company specific seasonal campaigns, promotions and events
Utilize video editing software and digital tools to ensure all Marketing Team & Store Level content is edited for quality in accordance with company standards
Develop and coordinate all in-store special events including the management of online listings and creation of promotional assets and campaigns for all events
Collaborate and support the Operations Teams across all stores in the creation and execution of store events, concepts and seasonal schedules including the generation of post-event content and follow up communications
Continually monitor and manage content engagement including responses to content comments, messages and customer inquires across all social media and digital platforms
Ensure all customer service inquiries as needed are escalated to the Customer Service team in a timely manner
Provide additional support the Marketing team and complete all additional tasks as assigned by the Marketing Director