Social Media & Event Coordinator

Moto United Powersports•Draper, UT

18h

About The Position

Moto United Powersports is a premier powersports dealership serving Northern Utah with a wide selection of top brands including Indian Motorcycle, Kawasaki, Yamaha, Polaris, Can-Am, and Sea-Doo. We're dedicated to providing exceptional customer service and fostering a vibrant community of powersports enthusiasts. We are seeking a dynamic and creative Social Media, Marketing & Event Coordinator to elevate our online presence, drive sales, manage our digital marketing efforts, and create memorable dealership events. Job Summary: The Social Media, Marketing & Event Coordinator will be responsible for developing and executing a comprehensive social media strategy, managing our website content, coordinating manufacturer co-op advertising, and planning and executing dealership events. This role requires a deep understanding of the powersports industry, strong content creation skills, a passion for building online communities, maximizing marketing resources, and a knack for creating engaging experiences. The ideal candidate will be a self-starter with a proven track record of managing successful social media campaigns, marketing initiatives, and events.

Requirements

Proven experience managing social media accounts for a business, preferably in the powersports or automotive industry.
Strong understanding of social media platforms, including Instagram, Facebook, YouTube and others.
Excellent written and verbal communication skills.
Proficiency in content creation tools and software (e.g., Adobe Creative Suite and video editing software).
Knowledge of social media analytics and reporting tools.
Passion for powersports and a strong understanding of the target audience.
Ability to work independently and as part of a team.
Experience with website content management systems (CMS).
Proven event planning and coordination experience.
strong organizational and administrative skills.
Ability to manage multiple projects and meet deadlines.
Basic video production and editing skills.
Valid drivers license and reliable transportation.
Ability to travel to scheduled events for planning and set up.

Nice To Haves

Experience with manufacturer coop programs is highly desired.

Responsibilities

Develop and Implement Social Media Strategy: Create and execute a cohesive social media strategy aligned with Moto United's marketing goals.
Content Creation: Produce high-quality, engaging content for various social media platforms, including text, images, videos, and live streams. This includes: Showcasing new inventory from I ndian Motorcycle, Kawasaki, Yamaha, Polaris, Can-Am, and Sea-Doo. Highlighting dealership events, promotions, and special offers. Creating behind-the-scenes content showcasing dealership culture and expertise. Developing "how-to" content for YouTube, covering maintenance, riding t ips, and product demonstrations.
Community Management: Monitor and respond to comments, messages, and reviews across all social media platforms. Foster a positive and engaging online community.
Social Media Advertising: Plan and execute targeted social media advertising campaigns to reach specific demographics and drive conversions.
Analytics and Reporting: Track and analyze social media performance metrics, providing regular reports and insights to optimize campaign effectiveness.
Stay Up to Date: Stay informed about the latest social media trends, best practices, and algorithm changes, especially in the powersports industry.
YouTube Content Creation: Plan, film, edit, and publish engaging "how-to" and product demonstration videos for Moto United's YouTube channel.
Collaboration: Work closely with the sales, service, and marketing teams to ensure consistent messaging and brand representation.
Website Management: Update and maintain the Moto United website w ith current inventory, promotions, and relevant content. Ensure website content is optimized for search engines (SEO). Monitor website analytics and identify areas for improvement.
Manufacturer Co-op Submissions & Monitoring: Research and identify available co-op advertising programs from Indian Motorcycle, Kawasaki, Yamaha, Polaris, Can-Am, and Sea-Doo. Prepare and submit co-op advertising proposals and claims. Track and monitor co-op advertising performance and ensure compliance with manufacturer guidelines. Maintain organized records of a ll co-op submissions and monitor payments.
Event Coordination: Plan, organize, and execute dealership events, including open houses, demo days, ride events, and customer appreciation events. Manage event logistics, including vendor coordination, marketing, and on-site execution. Develop and manage event budgets. Promote events through social media, website, and other marketing channels. Gather and analyze event feedback, to improve future events.