Social Media & Digital Marketing Specialist

Ktgy Group, Inc.•Chicago, IL

8h•$70,000 - $85,000•Hybrid

About The Position

As the Social Media Specialist, you will be responsible for the creation, management, and execution of the firms’ social media strategy to increase brand awareness, drive traffic, and boost engagement. This role is ideal for someone who understands the social media landscape at a strategic level and excels at building and fostering brand engagement. Reporting to the Director, Creative Services, you will partner with the Demand Marketing team to conceptualize and execute organic and paid campaigns to reach our target audience and achieve marketing campaign objectives. This hybrid position will be based either in our Irvine, CA or downtown Chicago, IL office; we will consider candidates in proximity to our other office locations.

Requirements

Ability to effectively manage multiple assignments concurrently, partner effectively and consistently meet deadlines in a fast-paced environment.
Strong project management, problem-solving, and organizational skills; detail-oriented
Ability to effectively collaborate cross-functionally with all levels within the firm.
The successful candidate will be personable, approachable with excellent communication skills; able to explain complex information clearly and simply.
Ability to research and willingness to learn.
Proficiency in content creation, including writing.
Excellent grammar and proofing skills.
Proficient using the following software: MS Office including Word, Excel, Outlook, Teams, and PowerPoint
Premier Pro
Figma (preferred)
Hootsuite or equivalent social management platform (preferred)
Google Analytics (preferred)
ASANA (preferred)
Bachelor's degree in marketing, digital media, communications; or equivalent preferred
Minimum of 4 years of experience in similar digital media or social media role
Exceptional knowledge of various social media platforms and their best practices

Nice To Haves

A/E/C-specific Marketing and Communications experience preferred

Responsibilities

Strategy Development Partners with marketing specialists to understand studio business plans and broader marketing campaigns (e.g., national and regional campaigns, speaking engagements, conferences, etc.).
Develops and executes a comprehensive social media strategy aligned with brand objectives and broader marketing campaigns.
Monitors competition to understand appeal of their marketing content and approach, identifies and recommends ways to improve firm strategy.
Stays up to date on social media trends, platform updates, and industry best practices, adapting strategies accordingly to maintain a competitive advantage.
Conceptualizes and executes social media campaigns that align with marketing campaigns to boost brand awareness, increase engagement and conversion rates.
Plans and executes paid social media campaigns including ad creation, targeting and budget management, to support marketing campaign objectives.
Creates and manages a social media editorial calendar, directing the publishing rhythm across platforms, and stays close to performance signals so each new round of content builds on what resonates.
Collaborates with the Director, Creative Services, to ensure our brand-visual identity is consistently represented.
Oversees publishing across platforms (e.g., LinkedIn, Instagram, IGX2, Dwell and Archinect), refine captions, and manages the rhythm of posts to keep channels active and intentional.
Writes engaging, platform-native captions and post copy that aligns with brand guidelines while reflecting current social trends.
Updates social media platforms on a regularly scheduled cadence (e.g., cover image, company overview, etc.) to ensure visuals and storytelling are aligned and current.
Responds to comments and messages and engages with the audiences in a timely manner.
Monitors social media analytics to measure the success of campaigns and tracks key performance metrics (KPIs).
Prepares social media reports to provide insights and identifies opportunities to optimize efforts to improve outcomes.
Identifies learnings and optimization opportunities based on content performance, platform trends, and audience behavior.
Participates as an active and contributing member of a team to achieve team goals and collaborates cooperatively with other team members.
Displays positive “can do” attitude regarding the work to be done along with excitement to work with fellow co-workers.
Shows initiative by being proactive and taking prompt action to accomplish objectives.
Understands deliverables. Ask questions when direction is unclear and/or to increase general understanding.

Benefits

Flexible healthcare plans that fit your needs, including an HDHP with company contribution to HSA
Smile bright with company-paid dental and keep your vision sharp with covered eye care
Comprehensive insurance package including life, AD&D, and disability coverage - because we've got your back
Jump-start your retirement with our 401k matching program - you're 100% vested from day one
Level up your career and earn a bonus for obtaining licensure or accreditation with our Professional Development Program
Find your perfect balance with our in-office hybrid work model
Flexible Alternative Work Week options - design a schedule that works for you
PTO and holidays to recharge and celebrate
Your mental health matters: Free unlimited confidential counseling through our EAP
Stay energized with wellness programs and resources
Extra perks and benefits that extend to your family