Social Media and Digital Marketing Specialist

Dieterich Bank•Effingham, IL

About The Position

The Social Media and Digital Marketing Specialist is focused on creating, shooting, and editing engaging video content for our social media platforms to connect with our audience and drive bank growth. This position is a key member of our marketing team assisting with other digital marketing outlet strategies to support campaign goals About Us: Dieterich Bank has approximately $1.5 billion in assets with 16 locations in South Central Illinois and the Metro East region, as well as a loan production office in South County, St. Louis. At Dieterich Bank, we're not just about banking - we're about building relationships and enhancing lives. Voted one of the best places to work in Illinois for seven consecutive years, we understand the importance of a fulfilling career that aligns with your values and commitments outside of work. That's why we're dedicated to providing a supportive, family-friendly environment where work-life balance is more than just a phrase - it's a reality!

Requirements

Bachelor's degree in marketing or related field
Experience with: marketing, design, video editing, social media, SEO, etc.
Advanced knowledge of HTML required.

Responsibilities

Responsible for owning and executing the bank's organic and paid social media strategy.
This role leads content creation from concept to completion including filming, editing, writing, publishing, and reporting while ensuring alignment with overall marketing strategy and industry regulations.
Carryout the brand strategy and campaigns for the Bank through social media and digital marketing channels.
Implement market specific campaigns through digital channels.
Devise strategies to drive online traffic to the company website and create goals and benchmarks to meet.
Develop re-targeting strategies.
Ongoing updates and maintenance to our bank website.
Identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
Manage website for SEO and usability.
Partner with vendors to assist in reaching goals.
Responsible for the bank's Google Ad account and analytics.
Manage any vendors and partners associated with paid digital advertising.
Assist in the annual development of the bank's overall marketing strategy and campaign.
Work closely with risk management and compliance in an effort to ensure all requirements are met for existing and new digital features.
Assist in the development of the annual marketing budget to create a spending plan for marketing dollars without going over allocated funds.
Monitor the vendor relationships for the marketing department and choose new vendors as needed.
Establish and monitor ROI and KPIs for the digital marketing efforts.
Participate as an active member of the marketing committee ensuring the digital strategy and results are presented quarterly.
Develop the bank's content marketing campaign and plan for effective rollout.
Be involved in the community to be seen as a positive reflection of the Bank.