Social Media & Digital Content Manager- Dollywood Parks & Resorts - Exempt

All Career•Pigeon Forge, TN

About The Position

At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It’s not a difference that you can touch or see - it’s a difference you can feel. We are seeking a Social Media & Digital Content Manager who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand. This person also brings a spirit of fun, authenticity, collaboration, creativity and genuine hospitality to the lives of our guests. We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. The right checklist for a Social Media & Digital Content Manager will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator. The Manager of Social Media & Digital Content enhances The Dollywood Company’s marketing efforts by serving as the face and voice of the brand across social media and other digital platforms. This role leads the team responsible for content creation, copywriting, and community insight development for Dollywood’s digital channels. The position drives strategic initiatives while guiding day-to-day execution across organic social media, web content, and email, strengthening Dollywood’s digital presence. By bridging strategy and execution, the manager develops and oversees effective digital content plans that increase brand visibility, drive audience engagement, and ensure alignment with company goals and regional branding. Additionally, the ideal candidate will be able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.

Requirements

Minimum 18 years of age
Bachelors degree in Marketing, Communications, Social Media, Social Media Marketing, Journalism, Business Administration, or a related field
3-5 years of experience in social media management, preferably in the entertainment, hospitality, or attractions industry
Proven leadership and team management experience
Proven experience and track record of effectively communicating information and ideas in written format, specifically as it relates to blogs, social media postings, and website content
Deep understanding of social media platforms, analytics tools, and best practices
Demonstration of strong editing skills
Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign) and other relevant design tools
Strong written and verbal communication skills with a customer service mindset
Proven experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.
Ability to work independently and collaboratively in a fast-paced environment
Must have a valid TN Driver’s License with current automobile insurance and be able to drive company vehicles as required
Must successfully complete a background check including motor vehicle and pre-employment drug screen
Able to smile and make eye contact to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work.
Must be self-motivated and disciplined
Must be able to prioritize and complete work assignments on a timely basis
Must maintain strict confidentiality and judgment regarding privileged information
Must be committed to continuous improvement
Must have professional appearance with good personal hygiene
Must promote and support a “team” work environment by cooperating and helping co-workers
Must be productive in a fast-paced, dynamic environment
Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills.
Must show appreciation of others
Able to get along with other employees to work out problems and resolve conflicts
Able to comprehend instructions and retain information
Able to perform duties consistently while creating a safe and secure environment for hosts and guests
Able to be flexible and handle frequent changes in priorities
Able to add, subtract, multiply and divide with accuracy
Able to communicate effectively using standard English grammar and punctuation
Able to tolerate various temperatures while working indoors and outdoors
Must have manual dexterity necessary to complete all job duties
Able to sit and/or stand for long/short periods
Able to prioritize tasks and complete assignments on time
Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all-terrain vehicles as well as the ability to enter and exit vehicle multiple times daily
Ability to sit, stand and walk; climb and descend indoor and outdoor stairs
Ability to move, bend, stoop, kneel, reach, twist
Ability to lift up to 40 lbs
Above average memory retention and recall

Responsibilities

The Regional Manager of Social Media & Digital Content will lead strategic initiatives and guide daily execution to enhance our digital presence by focusing on organic social media channels, web content, and the customer journey email program
Developing and oversee a team responsible for executing effective digital strategies and will focus on enhancing brand visibility and driving audience engagement, ensuring alignment with the company’s goals and branding within the region
The manager will bridge strategy and execution to effectively implement content plans.
Develop and lead the regional social media and digital content strategy to drive brand visibility and improve audience engagement, aligning with company goals and branding within the region
Lead and manage a team of digital content managers, each responsible for a distinct function, to ensure effective execution aligned with strategic goals
Collaborate with key stakeholders across departments to align strategic objectives and execution
Monitor, analyze and implement organic social media performance metrics to inform strategic adjustments and enhance campaign effectiveness, ensuring key performance indicators (KPIs) are met
Guide editorial planning to ensure consistent and strategic delivery across all channels
Stay updated on emerging social media trends and best practices to continuously refine and advance content strategies
Provide leadership, mentorship, and professional development to team members, fostering a collaborative and high-performance environment
When needed, facilitate site visits at all properties for members of the media, including print, broadcast and digital
Identify ways to increase awareness of the Dollywood brand across social, digital and traditional media story placement through videos, photos, comments and more.
As a public face of The Dollywood Company, you will promote the various properties in various settings
Support the Dollywood Marketing plan by being a dedicated team player, approaching tasks with an open mind, embracing creative thinking, and respecting the ideas of other team members
Assist as needed with major PR publicity events including, but not limited to, product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, media production/on-site photo/video shoots