Social Media Coordinator

Reach Cyber Charter School Jobs • Enola, PA

7d

About The Position

The Social Media Coordinator will execute the school’s social media strategy by performing all stages of content planning, creation, and execution of the school’s social media channels. The Social Media Coordinator is responsible for the flow of content ideation, publication and tracking of the school’s social media content. The Social Media Coordinator is responsible for the successful completion of the following duties and responsibilities:

Requirements

• Minimum Education/Certification: Bachelor’s Degree from an accredited college or university in marketing, communications, digital media, or a related field
• Possesses all PDE required clearances for school-based personnel
• Minimum of three (3) years of experience in communications, marketing, and managing social media handles/ growing online followings.
• Minimum of three (3) years of proven work experience with social media platforms
• Proficient with major social media platforms and social media management tools
• Proficiency with video and photo editing tools, digital media formats, and HTML
• Ability to understand historical, current, and future trends in the digital content and social media space
• Excellent copywriting, spelling and grammar skills.
• Ability to connect with a diverse group of people and build strong relationships
• Operating knowledge of and experience with personal computers and peripherals.
• Operating knowledge of and experience with typical office equipment, such as telephones, copier, e-mail, etc.
• Proficient use of technology in an office setting using complex data systems.
• Ability to prioritize, multi-task, delegate, and lead by example.
• Proficient in MS Office, including Word, Excel, PowerPoint, and Outlook.
• Proficiency in computer applications, specifically Google environments.
• Must reside in the state of Pennsylvania
• Ability to pass the background checks required for all school employees in Pennsylvania.

Nice To Haves

• Experience in a school environment is preferable.

Responsibilities

• Develop and execute social media campaigns
• Create exciting, robust, informative, and interactive content for the school’s social media platforms
• Create and maintain relevant social media accounts
• Setup daily tasks and activity for all social media outlets
• Track, measure, and report on social media content analytics and metrics and demonstrate agility to make content changes based on data
• Assist in the creation of written, video, and photo content for all pages and groups
• Review analytics and create reports on key metrics
• Integrate live broadcasts in social media content for added school promotion
• Monitor and respond timely and professionally to comments, questions, and concerns posted on the school’s social media pages
• Track engagement on all channels and implement search engine optimization
• Assist other school departments with social media/digital content needs
• Keep track of current trends, memes, etc. to create timely relevant social media posts
• Build social media presence through the use of engaging tools and building on existing trends for various platforms relevant to all school stakeholders
• Develop and maintain content plans and activations in the social content calendar
• Develop timely, helpful, and engaging written and visual content for social media posts on school activities and programs to connect with school stakeholders
• Develop and maintain a calendar to guide efforts across the school’s social media platforms

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level