Social Media Coordinator, Valuetainment 26

Valuetainment•Fort Lauderdale, FL

18d

About The Position

You have an eye on innovation, and a clear vision for your business. You know communication is crucial, and you know the same-old, same-old doesn’t work. You’re an early adopter and influencer. Hello Social Media Coordinator! Start here. The Social Media Coordinator helps to expand our digital footprint and oversees our social communications efforts. He/She develops and implements informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity. The Social Media Coordinator maximizes customer engagement with our goods and services, thereby helping us to accomplish our goals year over year.

Requirements

3+ years of proven experience in social media coordination and content strategy
Excellent knowledge of YouTube, Facebook, Twitter, LinkedIn, Pinterest, TikTok, Instagram, Snap Chat, and other social media best practices
Understanding of SEO and web traffic metrics
Must have strong copywriting skills and the ability to think creatively
Must have experience with doing audience and buyer persona research
Must have a good understanding of social media KPIs
Must be familiar with web design and publishing
Must have excellent time management and multitasking skills
Critical thinker and problem-solving skills
Must have ability to collaborate with cross functional teams
Great interpersonal, presentation, and communication skills
Bachelor degree in Marketing or relevant field preferred

Nice To Haves

CRM and email marketing experience is a plus

Responsibilities

Organize, implement, and execute social media campaigns on multiple platforms
Regularly analyze and report on the effectiveness of campaigns and overall social media strategy to stakeholders, providing insights and recommendations for improvement; define social media KPIs
Monitor SEO and user engagement and suggest content
Foster community interaction and engage directly with followers, responding to queries in a timely manner and moderating discussions to build a loyal community; communicate with industry professionals and influencers via social media to create a strong network.
Maintain a detailed content calendar that aligns with marketing objectives and campaign launches to ensure consistent and timely content delivery; oversee social media content
Collaborate with - and mentor - junior staff or team members on best practices for social media management and the use of specific tools and platforms
Ensure all social media activities comply with legal and regulatory standards and adhere to established brand voice and guidelines; ensure content is informative and appealing
Initiate and manage innovative social media campaigns and collaborations that align with broader marketing strategies and increase brand visibility
Identify, negotiate, and manage partnerships with influencers to expand reach and credibility of the brand
Optimize content across different social media platforms, understanding the unique requirements and best practices for each to maximize reach and engagement