Marketing & Communications - Social Media Coordinator

Sacred Heart University•Fairfield, CT

16h

About The Position

The Social Media Coordinator is a hands-on content creator responsible for capturing dynamic, on the ground photo and video assets that drive Sacred Heart University’s social media presence. This role focuses primarily on gathering high-quality, real-time content across campus events, student life, academics, athletics, and key initiatives. The Coordinator supports basic editing and posting needs, helps maintain the university’s official social channels, and collaborates with campus partners to ensure all content reflects SHU’s voice, brand, and strategic priorities. Through timely, engaging digital storytelling, this individual helps showcase the university to prospective students, current students, alumni, and the broader community. The ideal candidate for this role is passionate about social media content creation. They have a deep understanding of how a holistic social media strategy can help grow the University’s status, influence engagement, and build a larger online audience. They are on the cutting edge of social media trends, seeking the next viral piece to drive exposure and engagement. They understand how to educate others on the importance, usage and management of social media.

Requirements

Bachelor’s degree in Communications, Marketing, or equivalent experience.
1–2 years of experience in social media content creation or coordination for an organization, preferably in higher education or similar environment. Internship experience will be considered. Recent graduates with strong portfolios are encouraged to apply.
Strong understanding of major social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube) and best practices for each.
Ability to capture high-quality photo and video content and perform basic editing for social media. (Adobe Suite is a plus)
Strong written and verbal communication skills, with an eye for storytelling and maintaining a consistent brand voice.
Familiarity with social media management tools and basic analytics reporting.
Knowledge of accessibility standards for digital content and compliance with brand guidelines.
Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
Ability to attend relevant events as needed for coverage.
Self-motivated and proactive in monitoring trends and proposing creative ideas to enhance engagement.

Nice To Haves

Familiarity with Paid Social Media and Facebook Ad Manager, LinkedIn Ads, and TikTok Ads is a plus.
Bonus experience and skills include inbound marketing, SEM, & SEO.

Responsibilities

Capture high-quality photo and video content across campus events, student life, academics, athletics, and other key initiatives to support SHU’s social media strategy.
Ensure all content reflects SHU’s brand voice and supports strategic messaging goals.
Assist the Social Media Manager in brainstorming creative ideas and planning content that aligns with platform best practices and university brand guidelines.
Stay current on trends and best practices for major social platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube) and adapt content accordingly.
Collaborate with other divisions to bolster their social media strategies by providing guidance, best practices, and content support in coordination with the Social Media Manager.
Help maintain official university social media accounts by posting approved content and monitoring engagement as directed.
Support basic video and photo editing for social media posts, ensuring timely delivery and consistency in style and tone.
Collaborate with campus departments to gather stories and assets that showcase the SHU experience.
Assist with community engagement by monitoring comments, messages, and mentions, and escalating inquiries to the appropriate departments.
Provide occasional support for analytics reporting by gathering performance data and insights.
Assist with education and documentation of affiliated accounts to remain aware of accounts existing outside of official university accounts.
Other duties as assigned to support the social media and communications team.