Reddit, Social Media Content Strategist

Vanguard • Malvern, PA

3d • Hybrid

About The Position

At Vanguard, we’re not just shaping conversations—we’re shaping the future of investing. As a Social Media Content Strategist (Reddit), you’ll help bring Vanguard’s voice to life through thoughtful, compliant, community-first content. You’ll own day-to-day content development and execution that keeps our Reddit presence helpful, human, and consistent—while also identifying patterns and opportunities that improve quality, workflow efficiency, engagement, and risk-smart execution over time.

Requirements

• 3+ years of experience in social media content creation, community management, or social media strategy (with clear hands-on execution examples).
• Strong writing and editing skills, with a sharp feel for tone, clarity, and audience fit.
• Comfort operating in a regulated environment, balancing responsiveness with compliance and reputational considerations.
• Ability to manage work largely independently, making sound day-to-day decisions and proactively surfacing options/solutions when challenges arise.
• Strong collaboration skills: you build trust, take feedback well, and deliver against stakeholder needs without requiring heavy oversight.
• Familiarity with social media management and/or listening tools (e.g., Khoros, Meltwater, Talkwalker, or similar).
• Undergraduate degree or equivalent combination of training and experience.

Nice To Haves

• Public Relations degree preferred.

Responsibilities

• Execute Reddit content plans by drafting, editing, formatting, and publishing posts, and community resources (e.g., guides/wikis) that reflect Vanguard’s voice, tone, and values.
• Monitor subreddit conversations and trends to identify engagement opportunities and emerging themes, then translate them into content ideas and community participation that adds value.
• Operate as a hands-on content contributor: build and maintain a steady pipeline of ready-to-publish content, maintain cadence, and ensure content is accurate, clear, and on-brand.
• Coordinate internal reviews and approvals by routing content through established workflows, integrating feedback quickly, and helping ensure timely, compliant publishing.
• Curate and amplify relevant content when it supports community value and Vanguard’s objectives.
• Build strong partner relationships with internal stakeholders (e.g., communications, brand, marketing, compliance) by clarifying needs, gathering inputs, and delivering work that meets business objectives.
• Apply Reddit best practices (post formats, timing, and community participation norms) to strengthen visibility and engagement.
• Identify recurring issues and recommend improvements—such as streamlining review loops, standardizing templates, refining workflows, and documenting ‘what works’ to make execution more repeatable.
• Support consistency and governance by following policies and guidelines, and raising risks early; partner with governance/compliance stakeholders as needed in a regulated environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees