Social Media & Content Producer

Education First•Boston, MA

44d•$75,000 - $75,000

About The Position

EF Go Ahead Tours is looking for a creative, scroll-stopping Social Media and Content Producer to join our Marketing team. This role will report to Go Ahead's Senior Social Media Manager as part of our Growth group. Your mission? To bring our brand to life on every feed, capturing attention with bold, authentic content that sparks engagement, drives brand affinity, and inspires people to see the world. The ideal candidate will have a passion for storytelling through photos and video as well as the technical skills to produce and edit content that stands out in fast-moving feeds. Your work will focus primarily on Instagram, YouTube, Facebook and TikTok, with an emphasis on video and opportunities to expand into other formats and platforms. Your content will help prospective travelers dream, plan, and ultimately book life-changing trips.

Requirements

3-5 years of experience producing and editing social content, ideally for a consumer-facing brand or agency.
Exceptional editing skills, with a keen eye for pacing and storytelling that makes people feel something.
Proven ability to create engaging, on-brand content that drives views, shares, and audience engagement.
Strong on-camera presence, able to authentically represent both yourself and our brand.
Proficiency with Adobe Premiere Pro (After Effects skills a plus) and experience filming with Sony FX3 cameras or smartphones in a professional context.
Experience with Later, Sprout, and/or other social scheduling and reporting tools.
Ability to spot and jump on trends, translating them into fresh, original content that makes the brand stand out in the feed.
The ability to experiment creatively while staying true to brand guidelines.
Strong collaboration and communication skills; you're as comfortable brainstorming with a team as you are filming solo.
Proactive, solutions-focused mindset with the ability to meet deadlines and keep cool in a fast-paced, ever-changing environment.
A love of travel and ability to travel up to 35% of the time to capture content in amazing places around the globe.

Responsibilities

Concept, pitch, and shoot compelling social content-leveraging exceptional video and photo editing skills to deliver high-impact, polished work that's on brand and on time.
Elevate video with music, graphics, and text that evoke emotion, creating content that's memorable and tailored to each platform.
Craft captions, headlines and CTAs that spark action, driving conversations (and conversions)
Capture content from around the globe. Your camera (and your creativity) will take you from the streets of Boston to the mountains of Switzerland.
Showcase the magic of the on-tour experience, highlighting the unique experiences, stories and moments that make Go Ahead Tours different.
Confidently step in front of the camera as on-screen talent, bringing both your personality and our brand to life in authentic, relatable ways.
Leverage exceptional interpersonal skills to build rapport and enthusiastically recruit team members and customers as on-screen talent.
Stay on the pulse of platform trends, editing styles, AI tools, and algorithm shifts to keep content competitive and relevant.
Develop and pitch weekly content plans, incorporating both original concepts as well as trending themes (trendjacking).
Translate tentpole campaign concepts into engaging, platform-native executions
Help bring our content to life after posting, jumping into comments and conversations with an authentic, on-brand voice that keeps our community engaged.
Track performance KPIs, dig into the analytics, share insights, and evolve content based on what's working-and what's not.
Keep our asset library organized and ready to fuel future content creation.

Benefits

Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
Discounts at local venues and businesses
Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.