Social Media & Content Marketing Manager

Myomo Inc.•Burlington, MA

46d•$85,000 - $95,000

About The Position

Based on patented technology developed at MIT, Harvard Medical School and by the Company, Myomo develops and markets the MyoPro product line of lightweight, non-invasive, powered arm braces (orthoses) to restore function in paralyzed or weakened arms and hands of individuals that have suffered a stroke, spinal cord, or nerve injury. (E.g. brachial plexus injury or other neuro-muscular disabilities.) It is the only device that, sensing a patient's own neurological signals through non-invasive wearable sensors, can restore the ability to use their arms and hands so that they can live independently, increase their quality of life, reduce cost of care, and return to work. Published clinical research shows a clinically significant instantaneous reduction in upper extremity impairment with the MyoPro. Our technology has been referred by leading-edge rehabilitation facilities including Mayo Clinic, Kennedy Krieger Institute, Cleveland Clinic, Loma Linda Medical Center, Massachusetts General Hospital, numerous VA Hospitals, and more. Myomo is headquartered in Burlington, Massachusetts, with sales and clinical professionals across the U.S. The Social Media & Content Marketing Manager will play a key role in expanding Myomo's digital presence through creating engaging, educational, and inspiring content across all channels. This hands-on role is ideal for a creative, organized marketer who enjoys writing, designing, filming, and posting - and who thrives on turning stories of patient success and clinical innovation into compelling marketing content. You'll manage the day-to-day execution of social media, develop multi-format content, (written, visual, and video) and support digital campaigns effective in driving awareness, engagement, and lead generation among patients, caregivers, and clinicians.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or related field.
5+ years of experience in social media and content marketing, preferably in healthcare, medical device, or consumer health.
Strong writing, storytelling, and visual communication skills.
Proficiency with social media management tools (E.g., Meta Business Suite, Hootsuite, or Sprout Social).
Basic design and video editing skills (Canva, Da Vinci Resolve, Adobe Premiere, or equivalent).
Experience analyzing content performance metrics and translating insights into action.
Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.

Nice To Haves

Prior experience marketing to seniors, disabled and/or neuro-affected populations.
General knowledge of visual storytelling, composition, graphic design basics, camera operation, and lighting to maintain high-quality standards in self-produced social content.
Experience with Google Analytics, YouTube Studio, Salesforce, and platform-based social media dashboards.
Solid understanding of SEO for cross-channel growth.
Familiarity with LinkedIn and YouTube Shorts.

Responsibilities

Develop, write, and publish high-quality content for Myomo's owned channels, including social media, website, and email.
Develop compelling patient and clinical content & brochures for promotion digitally and via print.
Create visual content such as graphics, short videos, patient spotlights, and clinician testimonials.
Manage the content calendar and ensure timely execution of campaigns and posts.
Repurpose existing content (e.g., patient stories, press releases, webinars) into shareable digital assets.
Execute daily social media activity across platforms (Facebook, Instagram, LinkedIn, YouTube, and TikTok).
Create a YouTube channel for Myomo.
Monitor engagement, respond to comments and inquiries, and manage community interactions.
Track and report on performance metrics, using insights to refine strategy and optimize future content.
Support integrated marketing campaigns by developing supporting content for paid social, email nurture, and digital ads.
Collaborate with internal stakeholders and external partners (agencies, video teams, etc.) to ensure consistency across campaigns.
Bring the Myomo mission to life by capturing authentic patient stories, showcasing clinical outcomes, and celebrating the impact of restored mobility.
Uphold brand guidelines and ensure content adheres to medical device marketing compliance standards.