Social Media Content Manager

Ornua Co-operative Limited • Evanston, IL

22h • Hybrid

About The Position

This role is key in developing and deploying much of how key Ornua brands show up across social and digital properties. From providing market-appropriate nuance to global cascades making them fit-for-purpose and locally relevant, to co-developing and deploying content pillars and channel strategy, to activating a tone of voice through copywriting and community management, and giving recommendations on targeting and content placement, this channel expert leads on constantly innovating their brands’ role through a social lens. You will be part of market team and will lead on the development of market-originated content and activations as well as working with a community of social, digital and marketing experts across other key markets. You must be able to have channel focus, but also think in an integrated manner considering the entire spectrum of the consumer journey. You will be a voice at the table evangelising all aspects of social and digital content laddering up virtues of brand-building and business impact. You will help grow the brand by connecting with consumers, fostering a fandom, driving meaningful engagement and working with a team of brand managers and their agency partners. You will connect wider food trends, popular culture, audience behaviours with Ornua brands and products, linking your work across evergreen, campaign and ad hoc workstreams in an agile and flexible way.
This role is right for you if...
You are someone who likes to work in close collaboration across teams and functions. You are someone who has relevant FMCG/CPG experience. You are organised and familiar with having multiple stakeholders and managing a wide brand portfolio. You are entrepreneurial and relish the opportunity to be a part of something new and dynamic.

Requirements

• 5-6 years experience in social media management and content development
• Experience of managing social media to achieve brand objectives and within brand guardrails.
• An ability to understand brand strategy and what it will take to make this work in a social media context
• An understanding of publishing cycles and a working awareness of all major content channels
• Previous FMCG/CPG brand or agency experience managing content channels with scale
• Stakeholder management – articulate opportunities and learns to senior stakeholders in a clear, jargon-free and compelling manner as the social-first channel expert
• A highly developed view of contemporary culture and understanding of the leading content platforms and channels
• You must bring a digital-first creative flair and excellent written skill

Responsibilities

• You will be responsible for all output across all social platforms (Meta properties, TikTok, YouTube, and Pinterest presently – this will change and evolve as consumers do/strategy requires)
• You will be editorialising your brand daily through the lens of popular culture and brand purpose to spot, sell and realise opportunities to lead or participate in reactive and zeitgeist conversations
• Identify and build relationships with and manage influencers and ensure their content is on brand/appropriate, collaborating with the Brand Manger to ensure strategic alignment. Including talent/influencer negotiations,
• Own the overall social content development for KG USA E2E, from planning to scheduling, budget management, and develop social content with our Global social agency
• Working closely with the Brand Managers and Global social agency to build and proactively manage positive social media community and spot opportunities for engagement and mitigate risks
• Responsible for content calendar creation for USA that supports and extends marketing initiatives, both short- and long-term, determining which methods and channels will work for each sub-section of the target audience. You will be representing the voice of the consumer, posting content and managing the daily operations of various social channels to drive equity and growth.
• Answering consumer queries through inbound channels like social media, website question desk, and calls on a daily basis
• Working with social tech stack, listening/analysis tools and/or native platforms
• Ensuring all ideation is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content.
• Conducting on-going tests to gauge content effectiveness. Working with data and analytics teams and make recommendations based on those results.  Reporting and analysis to understand what is and isn’t working, apply learns to improve and understand all content / influencer/ social media overall effectiveness and impact against brand objectives.
• Responsible for relationship management with our global social media agency with regard to USA, setting challenging KPI’s and holding them to account.
• Supporting the broader work of the Brand Communications pillar of which you are a part of – bringing relevant inputs to help build and develop the overall communication and activation strategy.
• Additional working hours and travel to domestic or international locations, and internal events or meetings will be required

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees