Social Media Content Creator

CGC Water • Howell, MI

34d

About The Position

The Social Media Content Creator is responsible for creating engaging, on-brand content that elevates CGC's online presence across platforms including Facebook, Instagram, LinkedIn, YouTube, and TikTok. This role supports both recruitment and customer-facing marketing efforts by producing compelling visuals, videos, graphics, and written posts that showcase our team, culture, community involvement, services, and core values. This position is ideal for someone who is creative, organized, personable, and confident in capturing content in the field with our technicians, installers, and office team.

Requirements

• Experience managing social media platforms for a brand, business, or organization.
• Background in branding, digital marketing, or content creation.
• Strong photography, videography, and editing skills (mobile or professional equipment).
• Ability to capture content confidently with employees and customers.
• Excellent written communication skills with attention to detail and brand voice.
• Highly organized with strong time-management skills.
• Able to work independently, visit job sites, and collaborate with multiple teams.
• High integrity, reliability, and alignment with CGC's core values.

Nice To Haves

• Experience with Canva, or similar editing platforms.
• Familiarity with plumbing, water treatment, or home services industries.
• Ability to interview employees on camera and coach them through simple scripts.

Responsibilities

• Develop creative, high-quality photo, video, and written content for all CGC social media platforms.
• Film and edit short-form video (Reels, TikTok interviews, service spotlights, behind-the-scenes, etc.).
• Create simple graphics and branded visuals for promotions, announcements, hiring posts, and events.
• Maintain consistent brand voice, messaging, and tone aligned with CGC's faith-based values and culture.
• Manage daily posting schedule and ensure a steady flow of content across platforms.
• Capture authentic moments with employees in the field, at events, and throughout daily operations.
• Highlight service excellence, customer wins, community outreach, employee recognition, and company achievements.
• Support recruitment by creating engaging content about open positions, employee testimonials, and workplace culture.
• Respond professionally to comments, messages, and reviews in alignment with CGC brand standards.
• Monitor platform analytics to improve reach, engagement, and overall performance.
• Track trending audio, hashtags, and industry trends to keep content fresh and relevant.
• Work closely with Marketing and Department Managers to gather content and align messaging.
• Support the marketing team with creative ideas for campaigns, contests, community events, and recruiting initiatives.
• Assist with occasional internal projects such as flyers, event photos, promotional materials, and newsletters.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Utilities
• Education Level: No Education Listed