Social Media Content Creator (bilingual in English & Spanish) (coffee brand)

FuseGlobal • Arlington, VA

12d • Remote

About The Position

We are searching for a bilingual, motivated self-starter with a passion for producing engaging video and static content for social media platforms like TikTok and Instagram for a brand with a global footprint and rich history in the coffee industry. The ideal candidate is confident being in front of and behind the camera, savvy in graphic design for the digital space, hyper-creative, has a passion for online trends, coffee culture, and helping tell our story and bring our brand to life with multicultural Gen-Z and millennial consumers.

Requirements

• Must be bilingual in English & Spanish
• Bachelor’s degree preferred, not required.
• Minimum of 2-3 years’ experience in content creation and/or social media management representing a brand or organization.
• Fluency in both Spanish and English (written and oral)
• Strong content creation skills that are distinctive and reflect the brand’s strategy and voice.
• Demonstrated ability to think creatively and have a strong understanding of culture.
• Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social media platforms – Instagram, TikTok, and video editing knowledge required.
• Exceptional understanding of the social media landscape, including Instagram and TikTok.
• Ability to synthesize data to identify insights to inform creative content and opportunities.
• Exceptional communication (written and oral) skills.
• Experience successfully managing multiple projects simultaneously, self-direction, and collaborating successfully with multiple stakeholders and teams.
• A passion for coffee, and a comfort with getting creative in the kitchen!

Nice To Haves

• Experience using social listening and publishing tools.
• Previous experience working with large brands and partner agencies.
• Familiarity with paid social media content formats and performance metrics.

Responsibilities

• Social Listening: Perform social listening across channels to identify relevant trends and opportunities for content to drive engagement and relevancy.
• Develop and pitch creative Ideas: Generate and present innovative social concepts and recipes for both static design and lo-fi lifestyle video content, to be published on TikTok and Instagram, that ladder to the brand’s strategy.
• End-to-end content creation: Design, produce, edit, and write post copy for all social content across TikTok and Instagram. Some content will be adapted for use in paid media campaigns, so an understanding of creative best practices for paid social is a plus.
• Perform on-camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.
• Analyze and optimize performance: Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc.
• Trend-savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.
• Collaboration: Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance

What This Job Offers

• Career Level: Mid Level