Social Media Content Creator

Michael & Son Services Inc. • Alexandria, VA

23h

About The Position

Are you a creative and energetic social media maven ready to reach thousands of our followers with unique and compelling content?
As a member of the Michael & Son marketing team, our Social Media Content Creator will be responsible for the creation and execution of social media strategies and creating engaging branded content. You'll serve as the expert on social content planning with a unique approach to effective messaging across each platform. With tens of thousands of followers across our social platforms and over a million views on TikTok, we're looking for more than generic FB posts but fun, unique and engaging content as you become the voice of Michael & Son!

Requirements

• Experience with social media platforms in a professional setting (TikTok a plus)
• Experience with social media measurement and management tools (aggorapulse)
• Must be comfortable interacting with members of our company and customers via phone, in person, email, and other mediums to organize social content
• Willingness and ability to travel from time to time and occasionally work weekends or evenings for public events that require real-time social media coverage
• Excellent verbal/written communication, proofreading, and editing skills
• Comfortable with camera work and editing within social video platforms

Nice To Haves

• Bachelor's degree in communications, journalism, public relations or related field from a four-year college is preferred

Responsibilities

• Creative, energetic self-starter, able to use the latest social trends and opportunities to create content, interact with our team and community members
• Serve as the voice of Michael & Son, creating and launching digital content that expands our digital footprint, increases brand awareness, engagement and conversion volume
• Producing videos for TikTok/Reels: editing, writing script, shooting/editing/posting final creative
• Track trends and analyze performance to maximize impact of content and social media properties
• Create reports on Social media on a weekly, monthly and ad hoc basis to help explain how social media impacts our client's overall goals
• Monitoring and managing brand reputation through social listening services, managing responses and proper escalation of comments and inquiries to appropriate personnel/departments
• Leverage our existing partnerships like with Capital One Arena and affiliated professional sports teams for giveaways and increase brand exposure.
• Serve as our voice, organizing candidates and content for our nonprofit "Michael & Son Cares."

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees