Social Media & Content Coordinator

Miedema Asset Management • Byron Center, MI

1d • Onsite

About The Position

We are seeking a creative, self-motivated, and highly organized Social Media & Content Marketing Coordinator to join our on-site team in Byron Center. This role goes beyond video — you will own the full content lifecycle across all of our social media platforms and support visual marketing needs across our family of brands. If you thrive in a fast-paced environment, love telling stories through content, and aren't afraid to think outside the box, this role is for you.

Requirements

• Currently pursuing or completed a degree in Marketing, Communications, Film/Media Production, Graphic Design, Digital Media, or a related field
• Strong creative instincts with the ability to generate fresh, original content ideas independently
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools
• Deep familiarity with social media platforms — how they work, what performs, and how algorithms differ
• Excellent communication skills and ability to collaborate across teams
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Must be a self-starter who follows through — someone who takes ownership without waiting to be asked twice
• Comfortable traveling to auction sites occasionally for on-site content capture
• A valid driver's license and reliable transportation
• Familiarity with AI-powered tools for content creation, copywriting, image generation, or marketing automation (e.g., ChatGPT, Claude, Adobe Firefly, or similar)
• Ability to leverage AI tools to increase content output, streamline workflows, and stay ahead of rapidly evolving digital marketing trends
• Previous experience in social media management, content creation, or digital marketing is a plus but not required

Nice To Haves

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
• Canva & CapCut proficiency
• Experience photographing or marketing heavy equipment, agricultural machinery, construction assets, or real estate
• Knowledge of paid social media advertising (Facebook Ads, Google Ads, etc.)
• Basic understanding of SEO best practices
• Experience with email marketing platforms
• Drone operation or aerial photography experience
• Experience supporting multiple departments or brands simultaneously — comfort working across sales, operations, and customer-facing teams is a strong plus
• Willingness to assist cross-functional teams with marketing collateral, internal communications, event support, or other needs as they arise

Responsibilities

• Plan, create, and publish engaging content across all social media platforms on a consistent schedule
• Develop and execute platform-specific content strategies tailored to each audience (Facebook, Instagram, TikTok, YouTube, LinkedIn, X, etc.)
• Design eye-catching graphics, promotional materials, and digital assets using Adobe Creative Suite and/or Canva, or other applicable program(s)
• Write compelling copy for posts, captions, ads, and campaigns that reflect each brand's voice
• Build and manage a content calendar to ensure timely, relevant, and strategic posting
• Brainstorm and pitch creative content ideas that go beyond the obvious — think outside the box
• Film and edit short-form and long-form video content for YouTube, TikTok, Instagram Reels, and other platforms
• Photograph equipment, auction items, and on-site events for use across all marketing channels
• Occasionally travel to auction sites across Michigan and surrounding areas to capture live video and photography content
• Handle full video production pipeline: concept, storyboarding, filming, editing, and post-production
• Optimize video content for each platform's format, aspect ratio, and algorithm
• Regularly update and maintain blog content across all Miedema Companies websites to keep information current, credible, and relevant
• Write and publish original blog posts that support brand authority, SEO, and audience engagement
• Collaborate with internal teams to source topics, industry insights, and auction highlights worth featuring
• Ensure blog content aligns with active campaigns, upcoming auctions, and the overall content calendar
• Develop and present social media strategies for campaigns, seasonal promotions, and auction events
• Monitor analytics and performance metrics across all platforms; provide regular reporting and data-driven recommendations
• Research industry trends, competitor activity, and emerging platforms to identify new opportunities
• Assist with SEO optimization for video and digital content to increase visibility and reach
• Work closely with the marketing team, auction coordinators, and internal stakeholders to align content with upcoming auctions and company goals
• Support equipment listing pages with compelling photos, descriptions, and media
• Proactively follow up on projects and deliverables without needing to be reminded — a self-starter mindset is essential
• Coordinate with external vendors, clients, and team members to meet deadlines consistently

Benefits

• Hands-on experience across a family of active, growing auction brands
• A diverse and ever-changing content library — no two auctions are alike
• Opportunity to build a strong professional portfolio across video, photography, and graphic design
• Supportive team environment with room to take creative ownership
• Competitive compensation appropriate with experience
• Miedema Companies is an equal opportunity employer.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level