Social Media Content Coordinator

Green Bay Packers, Inc. and its subsidiaries • Green Bay, WI

20h • Onsite

About The Position

Play a crucial role in supporting the Green Bay Packers’ digital & social presence through innovative visual content. Be a part of the fast paced, growing social media team while contributing to the production of visually engaging content that resonates with a passionate fan base.

Requirements

• Undergraduate degree (preferably in graphic design, journalism, or a communications field).
• A minimum of two years of experience with digital media, video production, or digital creative direction.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects (or related software).
• Strong understanding of editing short-form, social-first video content.
• Robust knowledge of social media platforms, trends, and best practices.
• Exhibit strong written and communication skills, tailored to the unique nuances of each social platform.
• Excellent project management and organizational skills.
• Ability to work in a fast-paced, collaborative environment.
• Availability to work extended hours, weekends, and holidays as needed, depending on game schedule and events.

Nice To Haves

• Passion for sports, particularly the NFL, is a significant plus.
• Knowledge of the Green Bay Packers’ organization, the NFL, and football is a plus.

Responsibilities

• Assist in managing the social media presence for the Green Bay Packers’ official accounts, including TikTok, Instagram, X, Facebook, Snapchat, Threads, and YouTube.
• Collaborate within Digital & Social team to create eye-catching graphics, engaging video, and images that align with the team's brand and messaging.
• Contribute to brainstorming, content creation, planning, and scheduling across all social media platforms.
• Help devise and execute upon international marketing strategy, targeting any key markets identified by the organization.
• Develop and execute creative content strategies that drive fan engagement and loyalty across digital and social platforms.
• Assist with our Influencers strategy and implementation and other NFL initiatives.
• Stay on top of trends and suggest creative ideas for engaging followers.
• Provide support for event coverage (including Packers games) with the ability to quickly produce high-quality work.
• Utilize social media analytics tools to generate performance reports and evaluate the effectiveness of social media campaigns.
• Conduct ongoing competitive analysis of the social space.
• Assist with managing live streams of press conferences and other live events.
• Aid in executing paid social media campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees