Social Media Content and Public Relations Summer 2026 Internships

Southwest Airlines • Dallas, TX

2d • $20 - $22 • Onsite

About The Position

Notice: We ask that you apply with your personal email address rather than your school email (.edu) so we can stay connected about future roles at Southwest. Be sure to attach a resume to your application. Southwest Airlines' Communications and Social Content Internships span across several different Teams within the Culture &Communications or Labor Relations and Marketing Departments. Interns may be asked to support a variety of projects within one or more of the following Teams: Social Content Intern: We’re looking for a creative and energetic Social Media Content Intern to help bring our Getaways Vacation Instagram and TikTok channels to life! If shooting and editing eye-catching content is your jam, we want to hear from you. In this role, you’ll help craft engaging short-form videos, capture travel-inspired moments, and support surprise-and-delight campaigns along with managing exciting sweepstakes. If you’re passionate about storytelling, social platforms, and creating fun, scroll-stopping content, apply and join us on this journey! External Communication Intern: Join our communications team focused on building strong relationships with external audiences and promoting our brand through clear, impactful messaging. We work closely with media outlets, partners, and stakeholders to share stories that matter and maintain a positive public image. As an External Communications Intern, you’ll gain hands-on experience in crafting press materials, supporting media outreach, and contributing to strategic communication initiatives. Social Media Intern: We’re looking for a detail-oriented and proactive Social Media Intern to support our influencer partnerships and help grow our employee content creator program. In this role, you’ll assist with coordinating influencer outreach, tracking collaborations, and organizing content deliverables to ensure everything aligns with our brand. You’ll also play a key part in managing schedules, gathering approvals, and handling the administrative tasks that help us produce high-quality, engaging content. If you love staying organized, building relationships, and supporting creative storytelling, we’d love for you to apply!

Requirements

• Excellent oral and written communication skills required.
• Must possess a strong proficiency of the English language, including superior grammar, spelling, and organizational skills.
• Ability to write in the Brand Voice.
• Proficiency with Microsoft Office applications, specifically Word, Excel, and PowerPoint, is required.
• Possess a strong understanding of how Customers and Employees use communication channels to communicate with the Southwest Brand.
• Ability to work independently and the willingness to function as part of a Team.
• Ability to handle multiple projects under tight deadlines and work well under pressure.
• Must have ability to comprehend, proofread, and edit a variety of documents with a keen eye for accuracy and attention to detail.
• Must handle confidential and sensitive information with the utmost professionalism.
• Must be able to present self well to meet public and present in large or small settings.
• Public speaking skills and/or experience a plus.
• Strong knowledge and understanding of social and digital media landscape.
• Knowledge of social media tactics that drive organizational performance in the areas of Communication, Marketing, and Engagement.
• Ability to identify and curate stories through social media engagement and/or listening tools.
• High School Diploma, GED or equivalent education required.
• Progress towards degree, major, or minor in Communications, Public Relations, Journalism. Marketing, Digital Media OR similar degree.
• Progress towards a 4-year undergraduate degree preferred.
• To be eligible you must be currently enrolled as a full-time student (as defined by your university) at the time of application and during your internship.
• At least 3 semesters remaining at the time the internship ends is preferred
• Minimum 2.5 cumulative GPA at the time of application.
• Must be at least 18 years of age.
• You must have a valid U.S. Social Security Number to complete the full hiring process.
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

Nice To Haves

• Marketing/Communications/Branded Content & Entertainment experience.
• Content planning, development, calendaring, and publishing experience.
• experience in content creation such as video production, editing, and copywriting.

Responsibilities

• Assist in the collaboration with teams and clients across Southwest to develop creative social media content, write copy, and implement strategies that align with the brand’s goals and objectives.
• Assist to produce compelling and original social media content for various social media and digital platforms in visual and written formats.
• Monitor content performance metrics to assess the effectiveness of content strategies and campaigns.
• Assist in creating and executing social media strategies that drive organizational performance in the areas of Communication, Marketing, and Engagement.
• Research trending topics, hashtags, and best practices to optimize content.
• Collaborate with the marketing team on campaigns and creative ideas.

Benefits

• Receive free, unlimited space available travel privileges for yourself (taxes and fees may apply on international travel).
• Interns will be provided any required equipment, such as a laptop, for the internship.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: High school or GED
• Number of Employees: 5,001-10,000 employees