Social Media Community Engagement Coordinator

About the position

Milan Laser stands as the largest and most premier laser hair removal company in the nation. We are also honored to be a recipient of the prestigious Best Places to Work In Omaha award, a testament to our commitment to excellence and exceptional culture! With 390+ current locations throughout 35 states and plans to expand into a national brand, this is a very exciting time to join the Milan Team! Because its fun and progressive. Were not like other companies where youre just a number. We are seeking independent thinkers who can add true value to our team. Because, benefits. Milan will take care of you with paid vacation, 401k, full health, dental and vision. Oh and free laser hair removal. You wont find that at other corporate gigs. Because, growing is good. Were always expanding, improving and looking for people ready for a challenge. Our team members learn the business from the inside-out and as our business grows, the opportunities abound.

Responsibilities

• Serve as the primary responder to comments, messages, and mentions across social channels.
• Foster a positive, engaged online community aligned with brand values.
• Monitor conversations and proactively engage in relevant discussions.
• Respond to potential public relations issues or customer service concerns with professionalism.
• Encourage and amplify user-generated content.
• Maintain a consistent voice and tone in all interactions, adhering to brand guidelines.
• Exercise sound judgment when representing the brand publicly.
• Adapt communication style for various platforms and audiences.
• Participate in brand storytelling by appearing in organic social media content.
• Identify and escalate emerging concerns or risks.
• Collaborate with cross-functional teams to implement resolution strategies.
• Track and analyze community engagement, sentiment, and trends.
• Provide regular reports and insights to internal stakeholders.
• Stay current with platform updates, industry trends, and best practices.
• Use social listening tools and community management platforms to support engagement and insights.
• Perform additional tasks, duties, and responsibilities as needed or assigned by leadership.

Requirements

• Bachelor's degree in marketing, communications, public relations, or related field OR equivalent combination of education/experience combined.
• Professional experience in social media or community management preferred.
• Exceptional written communication skills with the ability to adapt tone for different audiences required.
• Strong understanding of major social media platforms and their unique communities.
• Proficiency with Facebook, Instagram, TikTok, YouTube, Reddit, LinkedIn, and X (Twitter) required.
• Comfortability and willingness to be featured in organic social media content for the brand required.
• Experience handling sensitive situations and customer concerns with professionalism required.
• Ability to work in a process driven, and fast-paced environment and respond quickly to emerging trends required.
• Excellent judgment when representing the brand in public forums required.
• Strong collaboration skills to work effectively with marketing, PR, and customer service teams required.
• Knowledge of social media analytics and reporting tools required.

Nice-to-haves

• Experience with multi-unit and service-based consumer brands preferred.
• Experience with social listening tools and community management platforms preferred.
• Experience with Salesforce and Sprout Social preferred.
• Crisis communication experience preferred.
• Understanding of content moderation best practices preferred.
• Experience managing communities during product launches or campaigns preferred.
• Knowledge of social media compliance and regulatory requirements preferred.

Benefits

• Medical, dental, vision, disability and life insurance within 30 days.
• Unlimited PTO - work with your manager and take time as needed.
• 7 paid holidays that we are closed.
• $50 cell phone stipend paid out monthly.
• 401k retirement plan with vested 4% employer match after 90 days.
• Career advancement opportunities + Culture/environment.
• Employees and their spouse or legal partner receive free laser hair removal services.