Social Media Community Engagement Coordinator

City of New York • Long Island City, NY

1d

About The Position

The Office of External Affairs manages many of the agency's most critical interactions with the public, from raising awareness and promoting healthy behaviors to advancing policies and responding to health emergencies. The Bureau of Communications, housed within the Office of External Affairs, develops culturally responsive public health marketing campaigns; generates and crafts materials to inform New Yorkers of health information and program services, ensuring accessibility for all; provides access to translation services for collateral materials and clinics; maintains the agency's website; and publishes content on the agency's social media platforms. Within Creative Communications, the Digital group oversees the agency website and all social media messaging. The Bureau of Communications is seeking to hire a Social Media Community Engagement Coordinator.

Requirements

• A baccalaureate degree from an accredited college and two years of experience in community work or community centered activities in an area related to the duties described above; or
• High school graduation or equivalent and six years of experience in community work or community centered activities in an area related to the duties as described above; or
• Education and/or experience which is equivalent to "1" or "2" above. However, all candidates must have at least one year of experience as described in "1" above.

Nice To Haves

• Experience managing social media channels for a government agency, nonprofit, or CBO
• Proven record of increasing social media engagement
• Experience with social media listening, including using tools such as Hootsuite and Meltwater
• Must work well independently and as a team member
• Must be available to work after hours, on weekends, and during emergency activations, as needed
• Must be comfortable rewriting academic research into plain language for the general public

Responsibilities

• Engage with New Yorker communities on social media by reviewing comments and incoming direct messages on Facebook, X/Twitter, Instagram, Threads, LinkedIn and Nextdoor daily; respond to feedback, answer questions, and resolve concerns.
• Liaise with internal subject-matter experts and Assistant Director of Social Media to craft vetted agency responses and coordinate and share messaging with the community.
• Use approved agency content, create messaging guides and social media toolkits for external use by community-based organizations (CBO), partners, elected officials, and other government agencies to bolster community awareness and uptake of NYC Health Department services.
• Support social media team as needed with copywriting, scheduling, content creation, photo research, social listening, analytics, and other tasks as assigned, including posting content on all agency social platforms. As needed, attend community board meetings and share social media updates.

Benefits

• Benefits: City employees are entitled to unmatched benefits such as: o a premium-free health insurance plan that saves employees over $10K annually, per a 2024 assessment. o additional health, fitness, and financial benefits may be available based on the position’s associated union/benefit fund. o a public sector defined benefit pension plan with steady monthly payments in retirement. o a tax-deferred savings program and o a robust Worksite Wellness Program that offers resources and opportunities to keep you healthy while serving New Yorkers.
• Work From Home Policy: Depending on your position, you may be able to work up to two days during the week from home.
• Job Security - you could enjoy more job security compared to private sector employment and be able to contribute to making NYC a healthy place to live and work.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees