Social Media Associate

Hubbell Incorporated•Wade Hampton, SC

About The Position

Hubbell’s Enterprise Marketing (HEM) Social Media Associate will execute on Hubbell corporate and the business segments (Electrical and Utility Solutions) social media campaigns while adhering to brand standards and tone of voice across all of our platforms. Working closely with the communications team, digital team, and across the HEM team, the Associate will serve as the subject matter expert to help social campaigns and strategy that appeal to specific target and meet communications goals. This position will have responsibility to conduct research on targeted audiences, develop KPIs, oversee campaign schedules, pull and report on KPI data to determine and report on social media campaigns’ success.

Requirements

Bachelor’s degree in communications, marketing or related discipline
Previous experience working as a Social Media Coordinator or in a similar role
Excellent knowledge of social media platforms and analytics tools.
In-depth knowledge of Google Analytics, keyword research, and SEO
Ability to deliver creative text, image, and video content
Working knowledge with social scheduling and marketing automation platforms (ex. Hubspot)
Strong verbal, written communication, and presentation skills with exemplary attention to detail
Strong analytical skills
Excellent communication skills
Critical thinker
Excellent time-management skills
Effectively collaborate with cross functional teams as needed
Impeccable copywriting and copy-editing abilities
Familiarity with Adobe Creative Cloud

Responsibilities

Create an optimal schedule for posting that will support key programs or organizational goals
Plan, monitor, strengthen, and maintain presence on social platforms through the management of organic posting, scheduling, and engagement
Develop, implement, and manage strategy for the business segments social media platforms
Ideate and develop engaging and innovative content in text, image, and video format
Research the preferences of the target audience
Define social media KPIs, track and report on results, as well as analyze impact of social media initiatives on various KPIs (i.e., followers, growth trends, campaign successes); suggest optimization tactics.
Suggest new methods to attract prospective customers, such as competitions or promotions
Communicate with both industry professionals and social media influencers to create a strong social network
Collaborate with internal and external stakeholders to meet team and organizational goals
Collaborate with designers and copywriters on creating informative, attractive content
Monitor all social media content, track customer engagement and SEO to optimize campaign content
Stay on top of the current best practices and technologies for each social media platform
Educate team members on how to use social media in a beneficial way
Oversee the layout of all social media accounts