Social Media and Partnership Manager

Grand Design RV • Middlebury, IN

10d • Onsite

About The Position

Grand Design RV is currently looking for a Social Media and Partnership Manager . As a Grand Design team member in this role, you are responsible for developing and executing social strategies and brand partnerships that drive brand awareness, customer engagement, and dealer success. This role is ideal for someone passionate about outdoor adventure, RV culture, and community engagement. Our Story Founded in 2012, Grand Design has become one of the fastest-growing RV brands in history and is consistently rated among the highest quality RV manufacturers in North America. Case in point? August 2023 was cause for celebration after Grand Design produced its 250,000th recreational vehicle. "Reaching this mark is not just a testament to the hard work and vision of our incredible team, but it is also a reflection of the trust and loyalty our customers have placed in us," (Don Clark, President and CEO). "We strive for nothing less than customers for life." As our journey continues, Grand Design remains focused on its mission: to lead the industry in quality and innovation, while fostering a family-like connection among our team members, customers, and dealers. That's our story and our journey. What's yours? If you like working in a fast-paced environment, connect with purpose, execute with excellence, and are ready to transform the road ahead, we welcome you to begin your journey by applying today!

Requirements

• Bachelor's degree in marketing, communications, or related field (preferred).
• Proven experience as a Social Media Manager or similar role, preferably within the outdoor, travel, or RV industries.
• Strong understanding of social media platforms and their tools (Facebook, Instagram, Twitter, TikTok, YouTube, etc.).
• Creative thinker with the ability to develop compelling content and campaigns.
• Ability to create and edit social media assets.
• Entrepreneurial mindset with a passion for cutting edge tech to improve output (AI, etc.)
• Excellent writing, editing, and visual storytelling skills.
• Experience with social media management tools (e.g., Sprinklr, Hootsuite, Sprout Social, Buffer).
• Strong knowledge of social media analytics and ability to use insights to improve performance.
• Ability to work independently and collaborate with teams in a fast-paced environment.
• Must be flexible to travel, 20% of time including weekends
• Comfortable being on camera as well as capturing live content
• Social monitoring over the weekend and holidays
• Able to be in a production environment a few hours a week
• Office sitting and standing environment
• Be in the office 4 days/week

Responsibilities

• Oversee, manage and build cohesive strategies for all social media channels, including but not limited to Instagram, Facebook, TikTok, Twitter, LinkedIn and YouTube.
• Ensure content is posted consistently and at optimal times to maximize engagement, lead generation and sales.
• Create engaging, compelling and culturally relevant platform specific content (images, videos, infographics, etc.) that resonates with Grand Design RV owners, prospective owners and dealer reps.
• Develop and manage a content calendar aligned with brand campaigns, product launches, and seasonal trends.
• Collaborate with cross-functional stakeholders, supplier partners and RV influencers to design and develop social media campaigns, promotions, and giveaways
• Design and manage social media plans for specific events throughout the year including but not limited to Dealer Open House, Tampa RV Super Show and Hershey RV Show.
• Proactively identify opportunities for real-time engagement and brand participation in trending conversations.
• Lead the design and management of influencer programs to complement the overall Grand Design social media strategy and content calendar.
• Identify, onboard, and manage relationships with RV reviewers, content creators, and brand ambassadors.
• Coordinate influencer campaigns, track performance, and ensure alignment with brand values.
• Actively engage with the Grand Design community of RV enthusiasts by responding to comments, messages, and mentions.
• Foster a positive, supportive, and fun atmosphere online by interacting with followers and building strong relationships.
• Monitor, analyze, and report on social media metrics to track performance and refine strategies.
• Use data to inform decisions and optimize content and campaigns.
• Generate monthly reports with actionable insights to optimize content and strategy.
• Stay up to date on the latest social media trends, RV industry news, customer preferences, and competitive actions.
• Apply new trends and tools to enhance social media presence and keep content fresh and relevant.
• Track industry trends, competitor activity, and audience sentiment using social listening tools.
• Provide insights to the broader team to inform campaign development and breakthrough product positioning.
• Develop social media toolkits and training materials for RV dealers to amplify brand messaging locally.
• Host webinars and workshops to educate dealers on best practices for social media marketing.
• Support dealer campaigns with content templates, hashtags, and engagement strategies.

Benefits

• Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
• Health Savings Account (HSA)
• 401(k) with match
• Employee Stock Purchase Program
• Tuition Reimbursement
• Holiday and Vacation Pay

What This Job Offers

• Job Type: Full-time
• Career Level: Manager