Social Media and Marketing Manager

Genies•Los Angeles, CA

7d•$85,000 - $105,000

About The Position

Genies is building the identity layer for the next generation of games, AI characters, and interactive experiences. We’re looking for a Social Media and Marketing Manager to act as a central operator across our marketing efforts - owning execution, coordination, and momentum across social, content, and marketing campaigns. This role goes beyond managing social calendars. You’ll function as a project manager and executor for ongoing marketing campaigns, product launches, and content initiatives, working closely with leadership, creative partners, agencies, and internal teams. You’ll help translate strategy into action, keep work moving across stakeholders, and ensure high-quality output consistently ships. This role will help oversee marketing execution across Genies’ suite of consumer and developer products This is an ideal role for a marketing generalist who thrives in fast-moving environments, enjoys ownership, is chronically online with a strong pulse on culture and tech trends, and is excited to help shape how a brand shows up across channels.

Requirements

3–6+ years experience in social media, content, or marketing roles (startup or fast-moving environment preferred)
Strong understanding of social platforms, especially TikTok, Instagram, and X
Proven ability to manage multiple workstreams and keep projects organized and moving
Excellent written communication skills
Experience coordinating with creatives, contractors, or cross-functional teams
Comfort being the “owner” who keeps things running and holds timelines
Experience building or managing online communities
Basic content creation or editing skills (CapCut, Premiere, Canva, etc.)
Familiarity with gaming, tech, internet culture, and/or creator ecosystems

Responsibilities

Own and Execute Social Media Operations
Manage Genies’ social media presence across Instagram, TikTok, X, and LinkedIn
Develop and maintain weekly and monthly social calendars across platforms
Ensure consistent posting cadence and timely execution
Adapt content appropriately per platform while maintaining brand voice and quality
Manage the Content Pipeline
Manage the full content workflow: idea → brief → creation → review → publish → iterate
Coordinate content production across internal contributors and external contractors
Manage timelines, deliverables, and accountability for all content executors
Build and Engage the Community
Actively engage with followers, commenters, and DMs across social platforms
Serve as the first line of communication between the community and internal teams
Build authentic relationships with the Genies audience and broader ecosystem
Leverage social channels as a feedback loop for user and developer insights (UXR)
Identify and develop collaboration opportunities with creators, partners, and other relevant accounts
Marketing Campaigns & Product GTM Support
Support coordination and execution of larger marketing campaigns, product launches, and GTM initiatives
Help translate campaign strategy and launch plans into clear timelines, deliverables, and execution checklists
Coordinate across internal teams (product, engineering, design, comms) and external partners to keep launches on track
Manage assets, approvals, and handoffs related to campaigns and product releases
Ensure campaign and launch-related content is properly reflected across social channels
Research & Trend Monitoring
Research viral content formats, hooks, and trends to inform creative direction
Develop marketing reports to share with agencies, internal executors, and creative leads
Stay current on social trends, tech developments, new platforms, and cultural moments
Identify influencers, creators, and collaborators aligned with Genies’ brand and audience
Collaborate with External Agencies, Contractors, and Creators
Coordinate execution and reporting from external agencies + contractors
Coordinate asset handoffs between internal teams and external partners
Develop and manage internal review processes to deliver clear, actionable feedback externally
Ensure agency output aligns with brand, goals, and timelines
Marketing Analytics & Reporting
Track and review performance across social channels and user acquisition efforts
Manage marketing data in a clear, digestible format for daily and weekly reporting
Surface insights on what’s working, what’s not, and where to iterate
Support leadership with concise performance summaries and recommendations