Social Media and Email Marketing Manager

The North Carolina Biotechnology Center • Durham, NC

7d • $67,000 - $75,000 • Hybrid

About The Position

Are you a skilled social media marketer across multiple platforms? Do you have expertise in email marketing campaigns? If yes, you may be a great fit for this position that helps build North Carolina's life sciences brand.

THE SOCIAL MEDIA AND EMAIL MARKETING MANAGER LEVERAGES SOCIAL MEDIA AND EMAIL MARKETING TO BUILD THE NORTH CAROLINA LIFE SCIENCES AND NCBIOTECH BRANDS THROUGH ENGAGING CONTENT AND CAMPAIGNS. THE MANAGER GENERATES AWARENESS OF AND LEADS FOR NCBIOTECH COMPANY RECRUITMENT, REVENUE GENERATING SERVICES, PROGRAMS, AND INITIATIVES.

Requirements

• High level of comfort with HubSpot, LinkedIn, X, Instagram, Facebook, YouTube, EventBrite, Canva, Monday.com, Microsoft Office Suite, and Microsoft Teams
• Ability to analyze social media metrics to inform the social media content strategy and posts, using insights to create new content that performs well
• Ability to write for a variety of social media platforms (LinkedIn, X, Instagram, Facebook and YouTube) and email campaigns, adhering to AP style
• Ability to develop social media images that are consistent with the NC life sciences and NCBiotech brands, aligning with social posts text, and yielding high engagement
• Ability to work independently, meet deadlines, and effectively manage a variety of tasks and priorities
• Ability to establish and maintain effective working relationships with NCBiotech employees and partners
• Ability to make simple updates in website content management system as needed. Drupal experience is a plus.
• A bachelor’s degree in communications, marketing, journalism, or related degree and 4 years of relevant experience as outlined in the job description. Excellent writing skills on a variety of social media and email platforms. High level of proficiency with HubSpot, LinkedIn, X, Instagram, Facebook, YouTube, EventBrite, Canva. Experience using Microsoft Office Suite, and Microsoft Teams is required.

Nice To Haves

• Industry knowledge of life sciences, economic development, and biotech startups.
• Experience using a project management tool such as Monday.com.

Responsibilities

• Conducts social media audits quarterly or as needed, uses audit insights to broaden reach and deepen engagement across all NCBiotech social media channels; benchmarks against social media of economic development partners and competitive life sciences hubs, seeking inspiration for continually improving NCBiotech’s social media presence.
• Uses guidance from NCBiotech’s Digital Content Manager, NCBiotech’s content strategy and content calendar to draft social media posts; uses generative AI tools, Canva, PowerPoint templates and other tools to efficiently develop effective text and images for social posts.
• Establishes, communicates, and follows the process for reviewing internal department e-newsletters to ensure compliance with NCBiotech’s written and visual brand.
• Plans, writes, seeks appropriate approvals, and issues NCBiotech (Corp Comm) monthly newsletter.
• Plans, executes, and optimizes email campaigns (owned and paid) to generate leads for company recruitment and other NCBiotech programs and initiatives.
• Serves as a HubSpot expert in Corp Comm for email list maintenance, workflows, integration with EventBrite and other programs, etc.
• Develops marketing deliverables in support of NCBiotech’s Life Sciences Economic Development team for company recruitment, Life Sciences Intelligence team for promoting services, Conference Center at NCBiotech for business development, and Sci Tech team as needed.
• Maintains Marketing dashboard in HubSpot to track performance of Corp Comm activities.
• Provides support for NCBiotech’s major events (e.g., BIO International conference, BIO-Europe, Life Sciences Week, NCBiotech Summit).
• Serve as a backup to update website content when Digital Content Manager is not available.
• Other duties as assigned.

Benefits

• generous contribution to retirement (with no match required)
• PTO plus 10 holidays and a floating holiday of your choosing per year
• Generous sick, bereavement and volunteer leave are also provided.
• NCBiotech has a commitment to continuous learning and development, expecting 5% of employee time spent on related activities.
• Attendance and participation in professional associations is expected and supported.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager