(Full-Time) Social Media and Content Manager

Huron-Clinton Metroparks•Brighton, MI

15d

About The Position

Under the direction of the Chief of Marketing and Communications, this role drives the Metroparks’ social media presence with both creative vision and strategic discipline. This position identifies emerging trends, understands platform data, and translates that insight into bold, big-picture strategies that elevate our brand and reach new audiences. In addition to leading our social media strategy, this position plays an active role in content creation —capturing compelling photography and video for use not only across our social channels but also in broader advertising initiatives. The position develops longer-form video projects for platforms such as YouTube, the Metroparks website, and commercial placements, ensuring stories are told with creativity, accuracy, and impact. Through innovative content creation, thoughtful analytics, and precise execution, the role enhances brand visibility, strengthens audience connections, engages new communities, and supports key business objectives.

Requirements

Associate degree in Marketing, Communications, Journalism or related field. Applicants with 4 or more years of related service will be given credit toward meeting the minimum educational requirements and will be considered for the position.
Experience operating cameras and creating photo and video content for advertising and social media platforms
Experience developing and executing social media strategies, along with a clear understanding of how to apply these skills in this position
Experience managing social media platforms including Meta (Facebook and Instagram), X, YouTube, TikTok, and LinkedIn
Demonstrated experience in social media content and/or marketing, or an equivalent combination of education and experience that demonstrates the ability to perform the role
Strong time management and communication skills, with the ability to manage multiple deadlines and collaborate effectively across diverse teams and external partners
Detail-oriented and data-driven, with the ability to make informed decisions and monitor performance for necessary adjustments
Must maintain a valid Michigan driver's license and an acceptable driving record
Knowledge of administrative procedures, filing and record management
Ability to demonstrate strong writing skills
Ability to record and edit short-form video (both horizontal and vertical) suitable for social media use
Ability to utilize computer system to include PowerPoint, Word, Excel, iPhone, iPad, camera equipment, video editing software and social media scheduling tools
Ability to communicate effectively verbally and in writing
Ability to be organized and prioritize multiple tasks
Ability to establish and maintain positive relationships with supervisors, co-workers, and the public.
Ability to report to park locations across our five counties
May be required to adjust schedule to meet organizational needs, including special events, evenings, weekends & holidays
Ability to perform essential duties and other duties as assigned

Nice To Haves

Bachelor’s degree in Marketing, Communications, Journalism or related field
Advanced video production skills, including recording, editing, and producing high-quality long-form content for YouTube or commercial projects
Experience with Blue Sky, Threads, and Pinterest
Experience developing social media strategies for a brand across multiple platforms
Portfolio and/or examples of social media content to demonstrate relevant experience
Experience with Adobe Creative Cloud software

Responsibilities

Promote Metroparks brand and image
Develop and implement social media strategies to align with business goals
Create, schedule and publish engaging content across social media platforms. This includes writing, editing and proofing social media posts, reels, videos and stories, growing community engagement, and supporting social media campaigns.
Manage various social network profiles
Monitor and respond to comments, messages and mentions to foster community engagement while representing the Metroparks brand
Stay up to date with social media trends, algorithm changes and best practices
Leverage social media trends to drive results and amplify following
Manage social media tools and platforms used for scheduling, listening and analytics
Manage and optimize year-round paid social advertising campaigns across multiple platforms, primarily by coordinating with external ad placement agencies/vendors, while occasionally executing smaller campaigns internally
Create monthly analytics reports on social media marketing efforts. Monitor performance reports, analyze results, and continually refine strategy to improve campaign effectiveness and overall ROI.
Manage communication and negotiations with advertising partners, coordinating contract execution, payment processing, scheduling, and submission of ad artwork
Prepare advertising quotes, create and track purchase orders, and perform all necessary accounting procedures to support social media advertising operations
Collaborate on content creation with multiple departments and outside partners
Operate camera equipment to capture promotional photos and videos
Manage and add to promotional photo gallery
Film, edit and manage video content in coordination with multiple departments
Attend park programs, events and activities to capture, create and publish content
Maintain a high level of communication and collaboration with the Chief of Marketing and Communications
May serve on employee committees