Social Media and Community Manager

Dorsia•New York City, NY

11h•$67,000 - $80,000

About The Position

Dorsia is seeking a dynamic and creative Social Media and Community Manager to lead the social presence for Dorsia and its affiliated brands, including @food, The Supper Club, and Surface. This role will manage day-to-day content strategy (inclusive of scheduling and engagement optimization), community engagement, and ambassador/influencer relationships, ensuring our digital presence reflects the brand’s distinctive tone, visual aesthetic, and cultural relevance. The ideal candidate is both creatively minded and operationally sharp; someone who can craft compelling content, nurture relationships with creators, and analyze performance to inform ongoing strategy.

Requirements

1-3 years of experience in social media management, preferably within hospitality, media, or lifestyle brands.
Deep understanding of Instagram, TikTok, and emerging social platforms.
Proven success in influencer and community management.
Excellent writing, communication, and project management skills.
Strong creative sensibility with an eye for design and storytelling.
Comfortable analyzing metrics and drawing insights from data.
Experience with social media scheduling and analytics tools (e.g., Later, Sprout, Dash Hudson).
Ability to thrive in a fast-paced, high-touch environment with multiple brand voices.

Responsibilities

Social Strategy & Execution Develop and manage multi-platform social strategies for Dorsia, @food, The Supper Club, and Surface.
Plan and publish content across Instagram, TikTok, LinkedIn, and emerging platforms (e.g., Reddit).
Maintain a consistent brand voice and visual identity across all platforms.
Partner with internal teams (Editorial, Partnerships, Events, PR) to align messaging and content calendars.
Manage community engagement: monitor DMs, comments, and mentions; proactively engage with followers and relevant accounts.
Ambassador & Influencer Management Maintain a curated list of 20–30 active ambassadors/influencers per month.
Manage end-to-end influencer partnerships, from identification and outreach to contracting and performance tracking.
Develop and distribute monthly ambassador briefs with campaign goals, messaging, and creative guidelines.
Review and approve influencer content, ensuring alignment with brand standards.
Experiment with new influencer formats and collaboration types to maximize ROI.
Content Planning & Creation Collaborate with the creative and editorial teams on shoots, campaigns, and storytelling opportunities.
Provide creative guidance to freelancers, agencies, or contributors as needed.
Ensure timely publishing and coordination with event activations and partnership announcements.
Analytics & Reporting Track engagement metrics (likes, shares, saves, mentions, follower growth) across all channels.
Maintain a social dashboard/report to monitor performance and inform strategy.
Present key insights and recommendations to leadership on a monthly basis.
Stay current with trends, algorithm changes, and best practices in digital media.
Community & Culture Act as the digital face of Dorsia and its brands — embodying our values of sophistication, curiosity, and cultural connection.
Build and maintain strong relationships with our community, creators, and media partners.
Support social coverage during events, launches, and experiences.